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Openmind Boosts Woolrich’s Order Management Capabilities

Fluent Order Management Integration with Salesforce Commerce Cloud leverages GraphQL

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With Fluent Order Management, Woolrich can achieve their future vision: Ship from Store, Click and Collect, and store returns in the next 12 months.

By Veronika Birnkammer

Sep 15, 2020

When leading American outdoor clothing brand Woolrich determined it needed to boost its capability in Europe to fulfill ecommerce orders, they turned to Italian commerce specialist Openmind who recommended Fluent Commerce to deliver next generation order management.

Together, Openmind and Fluent implemented Woolrich’s first Order Management System (OMS) and integrated it with Salesforce Commerce Cloud—on time and within budget—in the midst of a global pandemic.

This project represented a key opportunity with Salesforce Commerce Cloud, as it leveraged the connector developed by Fluent to integrate seamlessly with SFCC. Connectors, like cartridges, are an essential element in the Salesforce platform. Services like Fluent’s OMS are presented to Salesforce clients as apps that provide additional functionality. Clients prefer these services, because they don’t require development to begin from scratch.

“Through our partnership with Openmind, we’re helping Woolrich grow their digital channels by integrating with their Salesforce architecture,” said Rob Zerilli, Head of Alliances EMEA, Fluent Commerce. “Openmind is supporting Woolrich across ecommerce and order management system implementations to remove complexity.”

“Dealing with new integrations is always a great opportunity to optimize the processes you have in place and help the client’s business grow.” said Andrea Prenz, Project Manager, Openmind

Essential to this integration was GraphQL. GraphQL is a modern query language that allows you to send JSON-like query structure to a database and get back data in the same structure. It allows you to query multiple tables with multiple options with just one API call. With a custom REST API endpoint, you can add GraphQL support straight into Salesforce without needing to write any code. You can even specify filters and order criteria to get exactly the data you need.

This was a landmark project for Woolrich because they previously didn’t have an OMS. Now they are rethinking how they manage fulfillment in the EU. They’ve already completely overhauled how their warehouses operate and increased efficiency. With their new global inventory visibility, they are now able to improve customer experiences and convenience. Within the next 12 months, Woolrich plans to offer Ship from Store, Click and Collect, and store returns.

Collaborating with Openmind during a global pandemic turned out to be easier that expected. The team at Openmind was already working remotely and had staff that are trained on Fluent Order Management. We had previously collaborated on successful integrations for Smith Optics, Etro and Conbipel so the teams were in full swing and ready to go very quickly.

Openmind was one of the first Italian companies active in digital transformation. It offers a multidisciplinary consulting approach in the areas of strategy, experience design and technology. Openmind has 100 employees and over 40 clients. Partners include Adobe, Atlassian, Fluent Commerce, Magnolia, Salesforce and SAP.

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