In its simplest terms, headless commerce is when the front-end is decoupled from the back-end, which allows for flexibility at an accelerated pace.
Headless commerce allows you to be unrestricted, flexible and agile. Need to quickly assemble a personalized, seamless customer experience across an array of channels? With a headless approach, it’s no problem. Similarly, MACH is all about modern technology and how it’s evolved and continues to evolve. In short, MACH stands for: Microservices based, API-first, Cloud-native SaaS and Headless.
The MACH Alliance was founded in June 2020 as a non-profit corporation to introduce a new, open and best-of-breed enterprise technology ecosystem. The main goal of the MACH Alliance is to help enterprise organizations navigate the complex modern technology landscape many businesses face today.
Not just anyone can claim to be a MACH Certified member! All MACH Certified members must meet strict certification principles, vetted by the MACH Alliance, to ensure the members truly embrace MACH philosophies and offer MACH-certified services. The certification provides organizations with an added level of protection by confirming the vendor understands MACH and can deliver on their promises. In that way, it’s like an insurance policy that adds value by guaranteeing future proof technology.
The top drivers of moving towards a MACH approach include enhancing the customer experience, the ability to quickly adapt and improving your competitive advantage. Similarly, one of the top benefits of headless commerce is digital agility. With a headless commerce platform, you can provide an experience where, when and how your customers want it, using any interface.
A great use-case of this approach comes from our client, JD Sports. JD Sports was able to change their fulfillment strategy in a matter of days when the pandemic hit in 2020, to better meet their customers’ needs and ever-changing restrictions.
In 2021, MACH Alliance conducted a research paper alongside DJS Research to understand organizations views on MACH approach, when they would plan to implement MACH technologies and key internal blockers. Access Report Now.