The Forrester Wave™: Order Management Systems, Q2 2023

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Our story and company background

Team photo

Our Story

The world of commerce is changing rapidly.

To offer a premium customer experience, Retailers need to adapt quickly and challenge the status quo. But their old systems can’t support this new reality. That’s why we exist.

Fluent Commerce was founded to solve this problem and accelerate commerce globally. We’ve created a powerful and exciting inventory availability and distributed order management platform, designed to meet the business needs of the future. It’s a huge opportunity and we’re proud to be at the heart of it. We are the future of global commerce.

We are built by and built for every kind of human

Being genuine is at our core. It’s one of our key values here at Fluent Commerce: Fair Dinkum. We work hard to cultivate a culture of respect, growth and diversity. That’s how we create outcomes for our partners and customers that are built by and built for every kind of human.

Executive Team

Graham Jackson
Graham Jackson

Graham Jackson is a seasoned executive with more than 23 years’ experience in sales, retail and technology. Prior to Graham’s appointment as CEO for Fluent Commerce, he was the Senior Vice President of APJ and China for SAP Hybris, where he was responsible for major growth in the company and market share across the region. Graham was previously the Managing Director for Bazaarvoice and has launched two successful IT businesses in Australia and has set up operations for two others. Graham holds a BA (Hons) in Economics from the University of Kent and is a trusted advisor to many top executives and industry peers.

Darius Coveney
Darius Coveney

Darius Coveney is an internationally experienced finance and operations leader, having worked in organizations across Australia, Asia, Europe and the Americas. Darius spent the first 10 years of his career in public practice, including 5 years at EY in their Entrepreneurial Services and Corporate Finance teams. Darius also spent time at Macquarie Group, holding various roles in Sydney, Hong Kong, New York and London over a period of 10 years, being promoted to the level of Division Director before the age of 35. Since leaving Macquarie in 2013, Darius has worked as the CEO, COO and/or CFO for various listed and unlisted technology driven companies, where he has been responsible for strategy, funding, M&A, operations, HR and reporting. Darius holds a BCom and a Masters of Applied Finance, and is a member of CAANZ and GAICD.

Agnes Schliebitz-Ponthus
Agnes Schliebitz-Ponthus
SVP Product

As SVP Product, Agnes is responsible for the strategic direction of our product. She is ensuring our product meets and exceeds the demands of our clients and the markets we operate in. Agnes is laser focussed on delivering value at every release so Fluent Commerce clients can be safe in the knowledge that they are using the best Order Management platform currently on the market. Agnes is an extremely experienced technology and product development executive with in-depth global commerce expertise and an engineering background. She leverages her 2 decades of experience leading high performing teams and bringing to market large-scale international online projects, for a range of global businesses, including the world largest online retailer In Australia Agnes co-founded Pantha Corp, acquired by Bulletproof Networks in 2014 that specialised in digital strategy and Agile delivery of applications.

Jamie Cairns
Jamie Cairns
Chief Strategy Officer

Jamie is responsible for how Fluent Commerce “sets the global standard in inventory and order management”. This mission covers every facet of the business but is primarily focused on Go To Market, Product and Financials. Over the past 7 years at Fluent Commerce he has led Sales, opened up new markets and established the Channel & Alliances function. He is regularly interviewed, hosts webinars and live events as well as the “Innovators in Commerce & Delivery” podcast. Jamie has spent the last 20+ years collaborating with partners to take new solutions into new markets, within start-up scale businesses like TimesTen and Arantech and global software organisations such as Tektronix and Oracle, where he was responsible for the Retail Solutions portfolio immediately prior to joining Fluent Commerce.

Rob Crowley

For the last 20 years Rob has held a large variety of technical roles both in-house at banking and retail businesses as well as at software companies. He has been an analyst, a consultant, an architect, head of engineering and more. The sheer breadth of his experience will see him take all aspects of Fluent Commerce’s technology and product development to the next level. As CTO Rob is focussed on translating boardroom strategy to day-to-day delivery. He is responsible for delivering the technology roadmap that supports our commitment to offer the world’s leading omnichannel Order Management Solution.

Rob Shaw
Rob Shaw
SVP Global Sales

Rob is the SVP Global Sales for Fluent Commerce in Europe, Middle East and Africa (EMEA). His focus is on helping retailers in these regions maximise the potential of their stores and fulfillment locations with smart use of inventory, intelligent order management and fulfilment. Rob brings over 20 years’ experience in technology sales, including a decade in fast growing, consumer facing, eCommerce and Customer Experience applications. Before joining Fluent Commerce he was the Vice President Sales, EMEA at Amplience where he worked predominantly with Tier 1 retailers. Prior to that, Rob was the Global Vice President, General Business at SAP Hybris where he gained significant experience in helping retailers rethink their eCommerce offering and transition to omnichannel organisations.

David Miller
David Miller
SVP of Technology

Dave has been working in technology and engineering for over 20 years. His experiences in managing software and cloud infrastructure teams span the public sector, media, banking and insurance industries as well as my current focus, retail. Prior to Fluent Commerce David headed up a software engineering, cloud architecture and performance company, helping startups to larger enterprises make the most of their technology and teams. Previously David was Engineering Manager for News Corp, managing high volume online platforms.

Chad Hooker
Chad Hooker
VP, Global Channel & Alliances

Chad Hooker is a digital commerce and OMS expert with more than 18 years’ experience in sales and delivery of enterprise software. Chad heads up the team who looks after Fluent Commerce’s partners globally. The team focus is joint success with the Fluent Commerce Technology and Solution Partner network across EMEA, North America and APAC. “Partner First” for Chad means that whether talking about product, project delivery or go to market; our partners and the ease of working with us are our main priority. Prior to Chad joining Fluent Commerce, he was the Director of Alliances for Elastic Path, where he was responsible for channel and alliances in North America. Chad was previously the VP Commerce Solutions at Lightwell where he built an Order Management practice with team members and clients in the US and EMEA. Chad holds an MBA and Bachelors in Computer Science from the University of Texas at Dallas.

Alan Jackson
Alan Jackson
VP Solution Engineering & Presales

Alan Jackson is a highly accomplished software consultant and team leader. Alan has spent over 15 years working with technology providers in Europe, North America and APAC. During that time, Alan has taken the experience from well-established technology providers such as SAP & Google and applied this to help grow organisations such as Information Mosaic and Hybris into successful market-leading solutions. Alan has focused on tailoring solutions for clients across a broad set of industries including retail, commerce, B2B, finance, telco and public sector. Today, Alan leads a global solution engineering practice to help retailers solve critical inventory and order management challenges leveraging Fluent Commerce technology. Alan holds a BE in Computer Engineering and a Masters in Management of Information Systems.

Nicola Kinsella
Nicola Kinsella
SVP Global Marketing

Nicola has over 20 years experience in B2B and B2C enterprise commerce, supply chain, and logistics technology. She holds a BA in History and Politics from Macquarie University and is a founding member of the Product Marketing Alliance. Born and raised in Australia, Nicola has worked most of her career in the greater NYC area. When asked to describe the first 24 hours of the Newport to Bermuda sailboat race in 2002, she replied "imagine trying to sleep in a washing machine."

Haran headshot
Haran Pranatharthi
VP Sales North America

As VP Sales North America, Haran leads Fluent Commerce’s expansion in this region. He is a global leader whose experience in commercial technology spans across decades, multiple continents as well as some of the most valuable software businesses in the world. He now brings his passion for omnichannel commerce to the Distributed Order Management space where he sees immense opportunities for brands, retailers and distributors to level up their profitability and provide better customer experiences than ever before.

Jeff Ryan
SVP, Global Client and Partner Services

Jeff is a 20+ year veteran of the global digital commerce space. He is an architect at heart with a passion for building teams and delivering complex programs. Jeff has spent his career working with high profile global clients across multiple industries creating innovative client experiences, and spent 8 years at Acuity Group where he created an award-winning SAP Hybris practice that was acquired by Accenture Interactive in 2013. For the next 8 years after the acquisition, Jeff led the overall commerce practice and alliances team for Accenture Interactive winning over 20 POY awards across the landscape. Jeff brings his extensive project delivery background and partner first mentality to Fluent Commerce to enable client success.

Leadership Ingrid Bernard
Ingrid Bernard
Global VP Client Success

As Global VP of Client Success, Ingrid is responsible for our Clients' overall experience and success throughout their journey with Fluent Commerce. Ingrid has over 15 years of experience in the IT industry delivering strategic consulting and building Customer Success teams at various organizations. Ingrid was previously the Director of EMEA Customer Success at SAP Hybris where she built and deployed the practice from 4 to 50+ countries throughout EMEA, expanding her team from 4 to 30+ people. For Ingrid, success is reached when "our clients become our best advocates, and we and our Partners celebrate alongside them the tireless, joint efforts undertaken to reach their goals".

Lesley Dean
Lesley Dean
Head of Partner Enablement

Lesley is a seasoned software professional with 20+ years in Product and Consulting roles. As Head of Partner Enablement, Lesley's focus is on helping partners become Fluent Commerce experts quickly and easily. Prior to her role at Fluent Commerce, Lesley spent many years working with SAP Hybris, first as a customer at South Africa's largest eCommerce store, then as Lead Architect at a hybris partner, and finally as Principal Consultant at SAP. Early in her career, she realised her passion for learning and teaching which has seen her take on roles as full time lecturer as well as her current focus on enabling our partners to become truly “Fluent”. Lesley spent the first 10 years of her career as a Software Engineer and Solutions Architect and holds a Bachelor of Commerce (Honours) in Management Information Systems from the University of Cape Town.

Alex Pusenjak
Alex Pusenjak
VP, People & Culture

Alex is responsible for designing and implementing Fluent Commerce's people strategy to enable the rapid growth the company is experiencing. Alex brings over 10 years of human resources leadership experience to his role at Fluent Commerce where his focus is to create a world-class onboarding experience, develop a career model framework across the business, implement a competitive global benefits program and ensuring diversity, equality and inclusion are the guiding principles of the Fluent Commerce’s global workforce. In his most recent role, Alex oversaw the human resources function across Asia Pacific for Datto, a leading provider of cloud-based software and security solutions purpose-built for delivery by managed service providers. Alex holds a BCom from Curtin University and is a member of AHRI along with the Sydney PeopleGeek community.

Company History

Our Offices

United Kingdom

Lily Hill House
Lily Hill Road
Berkshire, RG12 2SJ

+44 (0)1344 317 925


106 boulevard Haussmann,
1st floor
75008 Paris

+33 1 89 47 10 29

Australia (Headquarters)

Level 5, 68 Harrington Street
The Rocks NSW 2000

+61 1300 358 368
(+61 1300 FLUENT)

United States

3rd Floor
315 Madison Ave
New York, NY 10017

+1 717 422 7597


The Hive Carpenter
36 Carpenter St
Singapore 059915
+65 800 492 2713


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