The Forrester Wave™: Order Management Systems, Q2 2023

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Fluent Commerce Welcomes Udi Shamay to the Alliance & Partner Sales Team–North America

SYDNEY, August 24, 2021 – The leading provider of a cloud-native distributed Order Management System (OMS), Fluent Commerce, announced today that Udi Shamay has joined the company’s Alliance & Partner Sales team–North America. Udi is a 15-year industry veteran and previously held roles with Adobe Customer Solutions and Magento Commerce.

Udi says that he is excited to join the team and help expand Fluent Commerce’s presence in the industry. “The pandemic has accelerated the need for flexibility and the opportunities are expansive. Ecommerce platforms have not yet had full success in expanding into retail, and the incumbents are overdue disruption. I am convinced that Order Management Systems are the next frontier in commerce.”

Fluent Commerce recently announced it has joined the Adobe Exchange Partner Program as a Premier Partner. The addition of Udi to the team in North America will help bolster the relationship between Fluent Commerce and Adobe.

Udi was a key member of the founding team of Magento Commerce.  Prior to joining Fluent Commerce, Udi was the Enterprise Services Sales & Strategy lead for Adobe Customer Solutions. Other roles included Senior Director, Global Strategic Accounts & Digital Strategy at Magento Commerce and Principal Consultant at eBay. 

“Both Udi’s industry knowledge and specific background in working at Magento Commerce and Adobe will help us fuel our growth as a new Premier Partner with the Adobe Exchange Partner Program,” says Chad Hooker, VP North America, Channel & Alliances. “We are thrilled to have him on board and look forward to all that we will accomplish together.”

Udi explains why he chose Fluent Commerce: “For my next challenge, I looked for a role in a company with a disruptive model in a growing yet still unsaturated domain in commerce. Fluent Commerce fit what I was looking for and I look forward to contributing to the future success of the company.”

Fluent Commerce is headquartered in Sydney and boasts a global presence, including operations in North America and Europe. The company works with global and regional brands such as JD Sports, GrandVision, Aldo, Under Armour, and Marks & Spencer. In August 2019, Fluent Commerce raised $33 million led by US growth equity firm Arrowroot Capital.

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