FLUENT COMMERCE + GCP

Fluent Commerce + Google Cloud Platform (GCP)

To meet the demands of today’s customers, retailer, brands, and B2B organizations, all need a flexible and scalable platform that can quickly adapt to changes in consumer demands, supply chains, and market conditions.

Fluent Commerce, powered by Google Cloud Platform (GCP), delivers exactly that. Fluent Order Management offers a flexible framework, enabling you to configure, extend, and fully customize your order orchestration and sourcing logic. GCP provides the global, secure, and scalable cloud infrastructure your enterprise needs to thrive.

With this powerful combination, you can achieve key objectives such as:

• Increase inventory accuracy
• Update fulfillment locations or networks to speed up order processing
• Reduce Buy Online Pickup In-Store (BOPIS) or Click and Collect lead times
• Fine-tune sourcing logic for optimal order routing
• Manage in-store order processing capacity effectively
• Drive average order value with inventory-driven recommendations
• Optimize in-store pick and pack operations
• Diversify carrier options to meet demand
• Scale effortlessly during peak seasons
• Automate manual processes to improve efficiency
• Better manage pre-orders and backorders
• Streamline returns management

But you can also pivot quickly to embrace new opportunities and face future challenges, such as:

• Regional or global expansion
• New fulfillment partnerships
• Embracing re-commerce and the circular economy
• Internet of Things (IoT) integration

Ultimately, you’ll have the tools and infrastructure you need to optimize fulfillment operations at every level and power sustainable, long-term growth with GCP and Fluent Commerce.

What’s more, Fluent Commerce and Google are taking their partnership to the next level. Way beyond sharing inventory availability data to enhance the Google Shopping experience.

Google now powers the embedded analytics in Fluent Order Management. This gives customers access to powerful insights for better decision-making. And the best is yet to come.

In the future, customers will also be able to take full advantage of Gemini., Google’s cutting-edge AI technology. Layered over the data in Fluent Order Management, this will deliver even more actionable intelligence.

Together, Fluent Commerce and Google are shaping the future of order management and ecommerce innovation.