The Forrester Wave™: Order Management Systems, Q2 2023

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Fluent Commerce appoints new VP of Engineering Wendy Zveglic

SYDNEY, May 17th, 2023Fluent Commerce, the leading provider of distributed Order Management System (OMS), Fluent Order Management, today announces the appointment of Wendy Zveglic as its new VP of Engineering.

Wendy joins Fluent Commerce from Salesforce where she was a Senior Manager, Solutions Engineering and responsible for the delivery of the company’s Marketing Technology solutions across Financial Services, Comms Media & Utilities, Retail Consumer Goods and Emerging Markets.

As VP of Engineering, Wendy will be responsible for shaping the future of the Fluent Commerce core platform and leading the product development team working on it. 

Fluent Commerce is headquartered in Sydney but has growing teams across the globe, including North America, Europe and Asia. The company works with international and local brands such as JD Sports, L’Oréal, LVMH and Dulux. Wendy will lead a team of engineers, technology specialists and product development professionals across locations including London, Sydney, Paris and New York.

Before her Senior Manager role, Wendy was Lead Solutions Engineer at Salesforce, where she showcased the company’s cloud platform and became a trusted advisor to many Financial Services customers. Prior to Salesforce, Wendy spent six years in various leadership roles at St.George’s Bank, Westpac and Westpac’s Wealth Management brand, BT. She will also share her extensive experience working across NAB in various roles for 11 years.

Rob Crowley, CTO at Fluent Commerce, said: “We are delighted to have Wendy leading the global engineering team at Fluent Commerce as our new VP of Engineering. Her experience with enterprise customers and leading teams at Salesforce is going to be invaluable as we continue to develop innovation solutions that help global retailers scale and respond to the changing environment around them.”

Reflecting on his appointment, Wendy said: “Fluent Commerce is a company I’ve admired over the years and I’m thrilled to join them at this exciting time. Born in Australia, but a truly global company, they’re challenging much larger, legacy players in the Order Management field and winning. The cloud native technology they have developed is truly game changing for retailers. You only have to look at the global retailers, from Prada to Primark, who have adopted Fluent Order Management in the past 12 months to see that they have something very special and I’m excited to be part of that.”

Born in the cloud and designed from day one to take advantage of modern-day cloud services, Fluent Order Management has the feature richness of a traditional OMS but with the flexibility of a true SaaS offering. This allows Fluent Commerce to serve a vast array of customers in terms of size, complexity, and industry.

In January 2023, Fluent Commerce launched ‘Fluent Big Inventory.’ Fluent Big Inventory provides access to accurate, real-time inventory data showing what’s available to sell across all inventory locations at a speed and scale never seen before. Where retailers used to be able to make tens of millions of inventory updates a day, they can now make hundreds of millions.

Fluent Commerce is a 2023 Work 180 endorsed employer, a 2022 HR Director Employer of Choice and a Great Place to Work (US). The company appointed Rob Crowley as CTO in December 2022 and has open roles available here.

Fluent Order Management provides the tools to connect systems, sync inventory in near real-time, and update fulfillment logic quickly. To find out more about Fluent Order Management and to schedule a demo, visit

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