The Forrester Wave™: Order Management Systems, Q2 2023

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Why Not Both? How to Reinvent Online & Offline Sales

Episode 1 | 24 mins

Andreas Westendörpf, Chief Technology Officer at Emma

Disrupting an industry doesn’t just mean making purchases easier online. In many industries, the vast majority of sales are made offline. Innovation happens in both realms—and to neglect either is a mistake.


That’s one of the key insights Andreas Westendörpf has learned innovating the way consumers interact with sleep brands during his time as Chief Technology Officer at Emma – The Sleep Company an organization offering state-of- the-art sleep solutions, online and off.

Join us as we discuss:

  • How to leverage modern digital tools to disrupt an industry where most purchases are made offline
  • The complex problem that selling optimal sleep poses
  • How Emma see agility in their organization and industry

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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