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Why Not Both? How to Reinvent Online & Offline Sales

Episode 1 | 24 mins

Andreas Westendörpf, Chief Technology Officer at Emma

Disrupting an industry doesn’t just mean making purchases easier online. In many industries, the vast majority of sales are made offline. Innovation happens in both realms—and to neglect either is a mistake.


That’s one of the key insights Andreas Westendörpf has learned innovating the way consumers interact with sleep brands during his time as Chief Technology Officer at Emma – The Sleep Company an organization offering state-of- the-art sleep solutions, online and off.

Join us as we discuss:

  • How to leverage modern digital tools to disrupt an industry where most purchases are made offline
  • The complex problem that selling optimal sleep poses
  • How Emma see agility in their organization and industry

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Meet the host

Jamie is responsible for how Fluent Commerce “sets the global standard in inventory and order management”. This mission covers every facet of the business but is primarily focused on Go To Market, Product and Financials. Over the past 7 years at Fluent Commerce he has led Sales, opened up new markets and established the Channel & Alliances function.

He is regularly interviewed, hosts webinars and live events as well as this podcast. Jamie has spent the last 20+ years collaborating with partners to take new solutions into new markets, within start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix and Oracle, where he was responsible for the Retail Solutions portfolio immediately prior to joining Fluent Commerce.


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