Disrupting an industry doesn’t just mean making purchases easier online. In many industries, the vast majority of sales are made offline. Innovation happens in both realms—and to neglect either is a mistake.
That’s one of the key insights Andreas Westendörpf has learned innovating the way consumers interact with sleep brands during his time as Chief Technology Officer at Emma – The Sleep Company an organization offering state-of- the-art sleep solutions, online and off.
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Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.
Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.