The Forrester Wave™: Order Management Systems, Q2 2023

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Untapped Potential: Exploring Opportunities in the Evolving B2B Commerce Space

Episode 26 | 26 mins

Paul do Forno, Managing Director at Deloitte

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In the US, B2B payments between companies amount to $17 trillion, with only 50% conducted electronically.

This substantial volume of high-value non-digital transactions presents a vast market for ecommerce professionals.

In this episode, Paul do Forno, Managing Director at Deloitte, shares key insights into the benefits of transitioning to digital commerce tools and discusses the strategies and challenges involved in successfully modernizing B2B commerce.

You’ll also learn:

  • The importance of not only facilitating transactions but also enhancing the overall customer experience in B2B commerce
  • Why embracing digital commerce tools represents a cultural shift
  • How understanding and segmenting personas in B2B form the backbone of success

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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