The Forrester Wave™: Order Management Systems, Q2 2023

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The Fifth Industrial Revolution: The Future of Retail

Episode 12 | 29 mins

Brian Walker, CEO and Founder of Retail Doctor Group

The retail industry is evolving with the advancements in technology and data, along with changing customer behavior. Retailers are considering new approaches to engage customers, such as mixed-use entertainment precincts, smart mirrors, and data-driven contexts.

In this episode, CEO & Founder of Retail Doctor Group, Brian Walker, discusses this evolving landscape and how retailers are adapting to changing customer demands. He highlights the importance of understanding the “why” of a brand, maintaining a direct relationship with customers, and utilizing data to drive business decisions. As the shift towards a data-driven retail experience is happening quickly, top companies today are quickly turning into powerful data houses.

Join us as we discuss:

  • How retail businesses will adapt to changing consumer behavior with the rise of e-commerce
  • Why retailers will need to embrace new technology to build their brand and compete in the market
  • What strategies can retailers implement to better align with consumer behavior and preferences

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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