The Forrester Wave™: Order Management Systems, Q2 2023

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Scaling Creativity in Marketing: Part 2

Episode 10 | 19 mins

Jasmin Guthmann, Head of Corporate Communication at ContentStack

It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.

In part two of our conversation with Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:

  • Creating efficient processes for marketing
  • Learning from failure
  • Diversity in the industry
  • Women in MACH

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Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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