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Scaling Creativity in Marketing: Part 2

Episode 10 | 19 mins

Jasmin Guthmann, Head of Corporate Communication at ContentStack

It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.

In part two of our conversation with Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:

  • Creating efficient processes for marketing
  • Learning from failure
  • Diversity in the industry
  • Women in MACH

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Meet the host

Jamie is responsible for how Fluent Commerce “sets the global standard in inventory and order management”. This mission covers every facet of the business but is primarily focused on Go To Market, Product and Financials. Over the past 7 years at Fluent Commerce he has led Sales, opened up new markets and established the Channel & Alliances function.

He is regularly interviewed, hosts webinars and live events as well as this podcast. Jamie has spent the last 20+ years collaborating with partners to take new solutions into new markets, within start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix and Oracle, where he was responsible for the Retail Solutions portfolio immediately prior to joining Fluent Commerce.


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