The Forrester Wave™: Order Management Systems, Q2 2023

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Redefining Customer Centricity in Modern Marketing

Episode 30 | 26 mins

Carla Kromberg, Senior Marketing Manager, DACH Region at Fluent Commerce

Many brands frequently discuss customer centricity, but do they genuinely understand its essence?

In today’s episode, we are joined by Carla Kromberg, Senior Marketing Manager, DACH Region at Fluent Commerce. With extensive experience in client-side marketing, Carla shares how bringing all employees closer to the company’s clients can foster a sense of trust, ultimately leading to successful customer-centric brands.

We also discuss:

  • Why investment priorities need to shift from customer-facing elements to building a comprehensive customer experience, including backend improvements
  • The importance of a diversified marketing skillset that facilitates cross-functional work within organizations
  • Carla’s approach to managing resources for advertising campaigns and the common mistakes made before launching an ad

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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