The Forrester Wave™: Order Management Systems, Q2 2023

See the Results


Next-Level Identification: Barcodes, RFID, Digital Link & Beyond

Episode 20 | 21 mins

Gena Morgan, Vice President, Standards at GS1 US

This year, we celebrate the 50-year birthday of the barcode based on the GS1 system.

In this episode, you’ll hear from barcode, identification and systems expert Gena Morgan, Vice President of Standards at GS1 US.

Join us as we discuss:

  • The past, present and future of barcode technology and product identification
  • Bridging digital and physical worlds with radio-frequency identification (RFID)
  • Advancing technology and digital link opportunities

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


This site is registered on as a development site. Switch to a production site key to remove this banner.