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Meet Customer Expectations with Personalization

Episode 4 | 17 mins

Tory Brunker, Sr. Director of Product Marketing and Commerce at Adobe

The rise of Gen Z has changed customer expectations—across all age groups. Personalization has long been a buzzword, but how can you really optimize the full experience? And with such a range of approaches to personalization, where do you start?

In this episode, Tory Brunker, Sr. Director of Product Marketing and Commerce at Adobe, shares her insights into the shifting commerce landscape and what we can learn about the future of customer expectations when it comes to personalization.

Join us as we discuss:

  • Adapting your business for change
  • The rise of different expectations and using data to your advantage
  • Leading with a growth mindset

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Meet the host

Jamie is responsible for how Fluent Commerce “sets the global standard in inventory and order management”. This mission covers every facet of the business but is primarily focused on Go To Market, Product and Financials. Over the past 7 years at Fluent Commerce he has led Sales, opened up new markets and established the Channel & Alliances function.

He is regularly interviewed, hosts webinars and live events as well as this podcast. Jamie has spent the last 20+ years collaborating with partners to take new solutions into new markets, within start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix and Oracle, where he was responsible for the Retail Solutions portfolio immediately prior to joining Fluent Commerce.


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