The Forrester Wave™: Order Management Systems, Q2 2023

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Meet Customer Expectations with Personalization

Episode 4 | 17 mins

Tory Brunker, Sr. Director of Product Marketing and Commerce at Adobe

The rise of Gen Z has changed customer expectations—across all age groups. Personalization has long been a buzzword, but how can you really optimize the full experience? And with such a range of approaches to personalization, where do you start?

In this episode, Tory Brunker, Sr. Director of Product Marketing and Commerce at Adobe, shares her insights into the shifting commerce landscape and what we can learn about the future of customer expectations when it comes to personalization.

Join us as we discuss:

  • Adapting your business for change
  • The rise of different expectations and using data to your advantage
  • Leading with a growth mindset

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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