The Forrester Wave™: Order Management Systems, Q2 2023

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Bridging the Gap Between Unstructured Data in Ecommerce

Episode 19 | 25 mins

Brian Anderson, Founder and CEO of Nacelle

Composed data is often weaponized in favor of fragmentation, but what if there is a way to leverage both for optimal outcomes? Collaboration could be the key to continued success.

In this episode, you’ll hear from Brian Anderson, Founder and CEO of Nacelle, as he unpacks the challenges of market dynamics and explores where AI fits into the picture.

Join us as we discuss:

  • AI evolution and what it means for ecommerce
  • Data fragmentation vs composed data
  • Navigating market dynamics and creating unique experiences

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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