The Forrester Wave™: Order Management Systems, Q2 2023

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Brand Storytelling: Capture Potential and Optimize Growth

Episode 21 | 35 mins

Justin Racine, Principal, Unified Commerce Strategy at Perficient

An unlikely characteristic has begun to determine whether a brand wins or falters: storytelling. Businesses that are able to leverage psychology to engage with their audience in a relatable manner are seeing success with the evidence shown in creating customer lifetime value and brand loyalty.

In this episode, we speak with Justin Racine from Perficient, who is Principal, Unified Commerce Strategy. He delves into the importance of building a relatable brand that customers enjoy engaging with, and how you can do this across digital and physical mediums.

Join us as we discuss:

  • Leveraging personalization and conversations with consumers
  • How brands can blend digital and physical retail masterfully
  • The power of user-generated content

More episodes

Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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