Mercaux, Fluent Commerce, commercetools and Orium release fourth annual research report
NEW YORK, LONDON, 24th JANUARY 2023: The latest edition of the annual ‘Pulse of Retail’ report, exploring the strategies of leading retailers for the upcoming year, has been officially released at last week’s NRF 2023: Retail’s Big Show, in New York. The annual report from Mercaux, which surveyed more than 500 retailers, has for the first time been jointly commissioned by fellow MACH Alliance members, Fluent Commerce, commercetools and Orium.
According to the research, the top technologies in “launch phase” are centered around customer experiences, with 87% of retailers focusing on this area during 2023. Additionally, the survey found that composable architectures are important for 91% of respondents. This suggests that retailers are recognizing the need for flexibility and scalability in their technology systems, in order to quickly adapt to changing customer needs and market trends.
The survey also found that transitioning from legacy to Next Generation Point of Sale (POS) systems is important for 79% of retailers. This indicates a growing awareness of the need for modern, efficient technology to improve the in-store customer experience and drive sales. However, the survey revealed that just 11% of retailers currently offer a frictionless omnichannel experience, where customers can seamlessly transition from shopping online to in-store, and vice versa. This suggests that there is still significant room for growth and improvement in this area, and many retailers have yet to fully capitalize on the benefits of an integrated online and in-store experience.
Commenting on the report, Mercaux Co-Founder and CEO, Olga Kotsur shared: “The survey’s results showcase that retailers are keenly aware of the importance of investing in technology to improve the in-store experience, however there is still a large gap to fill in regards to creating a cohesive Omnichannel experiences. As the industry continues to evolve and adapt, it will be interesting to see how retailers address these challenges and continue to innovate this year, and in the years to come.”
Kotsur concluded, “The results of this survey demonstrate the growing importance of composable architectures and frictionless shopping experiences in the retail industry. Retailers are realizing the need for flexibility and scalability in their technology systems to quickly adapt to changing customer needs, as well as the importance of a seamless online-to-in-store experiences to drive sales and improve the overall customer experience.”
To access the full executive summary, analyses and recommendations, please click here to download The Pulse of Retail 2023 – Next Generation Retail.
Mercaux is transforming legacy Point of Sale into a suite of composable ‘Points Of Service’ solutions that enhance a customer’s entire in-store path-to-purchase, from product discovery and personalization all the way through to checkout, and beyond. Mercaux’s full suite of composable solutions can be operated by store associates, such as, Assisted Selling, Clienteling and Next Gen POS, or self-served by customers, such as, Touch Screen Kiosks, Digital Fitting Rooms and Progressive Web Apps.
Orium is North America’s leading composable commerce consultancy and systems integrator. We specialize in composable commerce, customer data, and retail platform engineering. With over a decade of experience in creating custom digital programs, we work closely with best-in-class technology partners to bring modern commerce experiences to life as a member of the MACH Alliance.
Commercetools is a technology disruptor delivering an industry-leading eCommerce SaaS solution. Today, some of the world’s most iconic brands trust commercetools to enable their digital customer experiences. As the visionaries leading the modern MACH architecture movement, commercetools gives companies the agility to innovate and iterate on the fly, merge on and off-line channels, drive revenue and future-proof their business.