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Fluent Commerce joins commercetools’ software marketplace to support omnichannel retail

Partnership gives retailers access to best in class headless ecommerce and digital solutions

London, Australia – April 15th 2020: Fluent Commerce, provider of Fluent Order Management, the global distributed order management platform, today announced a global partnership with commercetools – the world’s leading headless platform for B2B and B2C commerce.

To enable retailers to respond to changes in their business landscape and consumer behavior quickly and flexibly, Fluent Commerce will provide retailers with access to its order management platform via the new commercetools Integration Marketplace.

The marketplace provides access to approved third-party extensions and integrations which help retailers enhance their ecommerce offering. This includes mobile software, content management, fraud prevention and order management software.

“We believe that by making our software more readily available, we can enable retailers to bolster their business with our strong and proven order management capability faster. True omnichannel retailers who are nimble yet reliable in delivering on their customer promise will always come out on top,” says Jamie Cairns, VP Global Channel Sales at Fluent Commerce.

“By aligning our solutions with commercetools’ leading software marketplace, we are ensuring that Fluent Commerce sits side by side with the highest quality providers in a best of breed ecosystem, delivering on headless commerce. This means retailers can access the tools they need to provide the best online customer experience in one place,” Jamie adds.

Fluent Commerce provides a flexible, cloud native order management platform that can be customized to fit retailer’s omnichannel strategies. It allows retailers to achieve a single view of inventory and orders across all channels and provides customers with more convenient delivery and collection options to deliver a seamless omnichannel experience.

Fluent Commerce will offer access to its Fluent Order Management platform on the commercetools Integration Marketplace. It is one of a select number of commerce partners including, Contentful, Mobify and Sift Payment Protection.

About Fluent Commerce
Fluent Commerce is a cloud software company focused on smart order management for omnichannel merchants. The Fluent Order Management Cloud Platform is cloud native, fully managed and code-free. It includes the essential components for unified commerce: Distributed order management, in-store tooling, inventory and location management, customer service, fulfillment optimization and reporting. This enables retailers and brands to rapidly drive up revenue, drive down costs, and win the convenience battle. Fluent Commerce works with global and regional brands such as JD Sports, Samsung, Australia Post, eBay, Woolworths, Target and French Connection. For more information visit

About commercetools
commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being rooted in legacy suites, commercetools invented the approach of being a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using the modern development building blocks and true cloud platform provided by commercetools, customers are able to deliver the best B2C and B2B commerce experiences across every touchpoint on a large scale. As a global company, commercetools has offices spanning the US, Europe and Asia Pacific, with its headquarters in Germany. Since its formation in 2006, commercetools’ technology and products are now used by Fortune 500 companies across many industries, from retail to manufacturing, to telecommunications and fashion. More information at

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