The Forrester Wave™: Order Management Systems, Q2 2023

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Fluent Commerce Expands India Team with Senior Hires – Former Employees of Tech Majors (SAP, IBM, Oracle, Cognizant, TCS and others)

India, May 24, 2022: Fluent Commerce, a leading provider of a cloud-native distributed Order Management System, expands its leadership team in India. The company is reinforcing its commitment to the region to keep pace with its rapid expansion plans. India will be the company’s largest office in the APAC region outside of Australia, its Global Headquarters.

Fluent Commerce has established a significant presence in India, with an expanded team specialising in Sales, Solution Engineering, Business Development, and Channel Management. It has hired team members across levels and teams from established majors such as SAP, IBM, TCS, Oracle, Cognizant and others. Fluent Commerce’s expansion into the region starts with the appointment of a group of senior hires- Sandeep Mukherjee (Director); Diptendu Bhattacharya (Senior Solution Engineer); Charu Dhir (Head- Business Development) and Devender Vashist (Channel Sales leader).

Fluent Commerce has also appointed Pranatharthi Haran as the Managing Director for the APAC region who will oversee the company’s investment in India.

Pranatharthi Haran, Managing Director, APAC leads Sales and Operations for the Asia Pacific region. His experience spans 20+ years in leadership roles for organisations including SAP, IBM, Cognizant Technology Solutions, and Cybernet Software Systems.

Pranatharthi Haran, said, “India’s e-commerce market is ever-changing and evolving rapidly in recent years. The prospects in this market are enormous with the recent developments in the industry and the digital India push by the government. Furthermore, the pandemic has accelerated the e-commerce market to keep pace with the expectations of the customer. I am excited to work with Fluent Commerce in India and look forward to supporting Indian retailers and brands in turbocharging their order fulfillment.”

Sandeep Mukherjee is the Director for India at Fluent Commerce, India with over 25+ years of experience and a proven revenue track record in the IT industry along with strong capabilities in driving product and service lines business strategy, as well as sales and consulting for digital transformation. He has formerly worked with companies such as SAP, IBM, TCS, Oracle.

Diptendu Bhattacharya, Senior Solution Engineer India, joins Fluent Commerce from SAP and has previously worked with TCS and Sopra Steria. He has over 21 years of multi-regional experience in creating commercial value propositions, selling solutions, managing accounts, business planning, and managing partners.

Another addition to the team is Charu Dhir, who heads up Business Development at Fluent Commerce, India. She holds over 17 years of experience and has worked for companies such as SAP, Usha Martin, and Qualcomm. She is experienced in the areas of digital transformation, customer experience, and intersectional collaborative approach toward business process management and decision management.

Devender Vashist joins the Fluent Commerce team as a Channel Sales leader in India. He carries more than 15 years of diverse expertise in business development, key account management, partner business, strategic alliance management and channel sales. He has previously led sales at IBM, SAP, and TCS through channel partners like PwC, KPMG, Accenture, and specialist partners.

Fluent Commerce has also started investing in its product development capabilities in the region by hiring a team of local engineers and developers. Based out of Sydney, the company is fast expanding with teams across the United States, Europe, and Asia. It has also partnered with the Retailers Association of India to promote innovative retail practices and develop and strengthen existing distribution networks. Their multinational software business specialises in distributed order management for omnichannel retailers.

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