LONDON, United Kingdom, October 18, 2018 – Fluent Commerce, the cloud-native order management company that enables omnichannel retailers to out-convenience competitors and offer their customers flexible fulfillment options, has today announced it has appointed Rob Shaw as its Managing Director for the EMEA region.
The appointment signals Fluent Commerce’s intention to rapidly accelerate its global presence, with Shaw brought onboard to increase brand awareness across Europe, the Middle East and Africa. Based in Fluent Commerce’s London office, Shaw will oversee the expansion of Fluent Commerce’s strategy for establishing it as the leading cloud based distributed order management provider in the EMEA region, as it aims to replicate its success in Australia and the United States. He will also spearhead Fluent Commerce’s operation of a partner first model, providing commercial support to amplify its go-to-market strategy and creation of new business.
A former Vice President of Sales, EMEA at Amplience, Rob has over 20 years experience in technology sales, including almost over a decade of experience in building rapidly growing, consumer facing, ecommerce and customer experience applications that enhance company growth and revenue. Shaw also has a plethora of experience in managing high performing teams on a global scale.
“Rob’s extensive knowledge of the industry means he will be invaluable to our team,” comments Graham Jackson, CEO of Fluent Commerce. “His exceptional leadership skills and valuable operations experience on a global scale will be essential for driving our business growth. With our worldwide footprint expanding alongside an increase in funding and focus on developing solutions for smart omnichannel management, we are truly confident that Rob is the best person to lead the EMEA region and drive increased performance for our business.”
Fluent Commerce’s cloud native platform allows retailers to bridge the gap between existing systems and innovative, customer-centric and omnichannel applications. Its out-of-the box solutions enable retailers to provide a greater level of convenience, loyalty, customer experience and confidence to customers. Fluent Commerce’s platform is currently utilized by some of the largest retailers and brands, including: Samsung, French Connection and JD Sports.
Following his appoint, Rob Shaw comments: “The Fluent team is among the best in the industry, providing trusted and recognized expertise. I am looking forward to working with them to further establish Fluent as the leading cloud-based order management provider, across the EMEA region.”