The Forrester Wave™: Order Management Systems, Q2 2023

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Fluent Commerce appoints new global CTO Rob Crowley

SYDNEY, December 15th, 2022Fluent Commerce, the leading provider of distributed Order Management System (OMS), Fluent Order Management, today announces the appointment of Rob Crowley as its new global CTO.

Rob joins Fluent Commerce from global mobility solution specialists Vix Technology where he was CTO and responsible for the delivery of the company’s suite of SaaS products. As CTO, Rob will lead all aspects of technology and product development for the Fluent Commerce business worldwide. Rob will be responsible for Fluent Commerce’s next growth phase, while simultaneously driving a relentless pace of execution, innovation and focus on the customer.

Fluent Commerce is headquartered in Sydney but has growing teams across the globe, including North America, Europe and Asia. The company works with international and local brands such as JD Sports, L’Oréal, LVMH and Dulux. Rob will lead a team of engineers, technology specialists and product development professionals across locations including London, Sydney, Paris and New York.

Prior to his role at Vix Technology Rob spent seven years at Bankwest where he held technical roles including Platform Architect. His experience spans nearly twenty years including time spent in London as a software engineer for Cubic Transportation Systems.

Graham Jackson, CEO at Fluent Commerce, said: “We are delighted to have Rob leading the global technology team at Fluent Commerce as our new Chief Technology officer. His appointment, and experience, will play a critical part in our growth and help connect our customers’ ambitions to our technology even more. ”

Reflecting on his appointment, Rob said: “I am joining Fluent Commerce at a wonderfully exciting time. The past several years have seen Fluent Commerce achieve incredible success with customers globally, and both the team and product have grown significantly in the process. I am delighted to have the opportunity to accelerate this growth by guiding the strategic use of technology across the company and building an environment in which our product and engineering team can truly thrive.”

Born in the cloud and designed from day one to take advantage of modern-day cloud services, Fluent Order Management has the feature richness of a traditional OMS but with the flexibility of a true SaaS offering. This allows Fluent Commerce to serve a vast array of customers in terms of size, complexity, and industry.

To keep pace with the ever-changing retail landscape, business and technology teams need to be flexible and fluid. Fluent Order Management provides the tools to connect systems, sync inventory in near real-time, and update fulfillment logic quickly. To find out more about Fluent Order Management and to schedule a demo, visit

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