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Al Malki, the first omnichannel retail group in Saudi Arabia, orders Fluent Commerce

Luxury Saudi Arabian retailer Al Malki Group has chosen Fluent Commerce’s Order Management System (OMS) to create a superior customer experience. 

Riyadh, Saudi Arabia: June 9, 2021: Saudi Arabian retailer Al Malki Group is implementing a new Order Management System (OMS) from Fluent Commerce – helping them to achieve their goal of becoming the first omnichannel retailer in Saudi Arabia.

Founded in 1952, Al Malki Group is one of the region’s largest distributors and retailers of luxury goods, including fragrances, fashion, watches and jewellery. A third-generation family enterprise, the company employs 1,600 people and represents over 105 luxury brands in the region. Brand partners include L’Oreal Luxe, Dior Beauty, Richemont Group and Estee Lauder Companies.

Fluent Order Management will be used to unify and automate the management of in-store and online orders – including real-time inventory management, home delivery, ship-from-store, and Click and Collect.

The new system was chosen to support Al Malki Group’s broader technological evolution, which is focused on combining retail best practices with innovative technology.

Daniel Gomez, Al Malki’s Group Chief Digital Officer, said: “COVID has presented us with a unique opportunity to reignite interest in luxury brands in Saudi Arabia as more people stay and shop local. We have chosen to invest in this technology as it enables us to provide our customers with the best possible customer experience and the ability to deliver our products in new and innovative ways.

Ultimately, the Fluent Order Management System provides seamless integration between our physical and online stores and enables us to provide our customers with new services and more delivery options which keeps them engaged with the luxury brands we represent in the region.

The fact that Fluent Commerce was able to move so fast, enabling us to become the first omnichannel retailer in Saudi Arabia, is the icing on the cake,” Daniel Gómez adds.

Al Malki Group chose Fluent Commerce Order Management due to the flexibility of the platform and its speed to market, which was critical for Al Malki Group in response to the pandemic.

Graham Jackson, CEO Fluent Commerce, said: “Al Malki Group has a long and proud history representing some of the world’s leading luxury brands in Saudi Arabia. Through the implementation of Fluent Order Management, we believe Al Malki Group has a platform which will help them cement their reputation, better meet the needs of their customers and set them up for further growth and expansion.”

Fluent Commerce partnered with digital agency Emakina to implement the new Order Management System.

About Al Malki Group

Multi industry group of companies based in Jeddah, Saudi Arabia. Other locations include Riyadh, Khobar and Dubai. Business expertise in the Luxury Industry (Fragrances, Skincare & Cosmetics, Watches & Jewelry, Fashion), Contracting, Logistics and Trading. The company was founded by the late Ziad T. AlMalki in 1952 and today his son Tarek AlMalki is the Chairman. Today AlMalki Group are the partners of L’Oreal Luxe, Dior Beauty, Richemont and many others in the Kingdom of Saudi Arabia.

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