Cofares implements new ecommerce offering for pharmacists and consumers during global pandemic
March 29th, Madrid: Spanish pharmaceuticals distribution company, Cofares has rolled out
a new Distributed Order Management platform from Fluent Commerce with global consulting firm VISEO Iberia. The new system gives pharmacists a single view of their inventory and provides customers with more convenient delivery and collection options.
Cofares made the decision at the end of 2019 that they wanted to replace their existing portal, where only pharmacists could order supplies from, to a new ecommerce platform which both customers and pharmacists could use and be able to choose how those products were delivered to them.
Spanish customers today now have the option of buying over the counter products and health products from a Cofares pharmacy and having those goods delivered to their homes or they can Click and Collect. The Fluent Commerce Order Management platform enables the pharmacies to fulfill those orders from their stores (as they have a real-time view of inventory) and they can also process returns of any products bought online, easily in-store.
Cofares chose Salesforce Commerce Cloud and Fluent Commerce for their new omnichannel platform. VISEO started implementing the new platform in April 2020. This involved working through approximately 20,000 SKUs of products held in 38 of Cofare’s warehouses.
“We wanted a new cloud-based platform that was easy for our pharmacists and customers to use, that we could implement and roll out in under six months. We didn’t require heavy customisation but we did need reassurance that Fluent’s Order Management platform would be able to easily cope with 500,000 orders each year and 2000 pharmacies using the system. We certainly got that reassurance and could see the flexibility in the platform to support the projects we have planned for 2021,” said Fernando Monfort, Head of Ecommerce, Cofares.
By August, the internal tests of the new Fluent Commerce omnichannel platform had been done, with pharmacies able to make orders directly through the system and Cofares had started to roll out its communications program to pharmacists explaining how to use the new platform.
“This implementation was a great team effort. We had to deliver the implementation remotely of course, because of Covid19, so teams in Australia, the UK, France and Spain had to come together to ensure the program milestones were hit on time. We know the new Order Management System from Fluent Commerce will help each of the respective pharmacies grow their businesses at the same time as improving the experience for their customers,” said Javier Morago, Director of Customer Success, VISEO.
The new Fluent Commerce platform has just gone live to the general public, so customers can now order their over the counter and health products directly from the pharmacy, online and choose their delivery option.
“I’m delighted to see Cofares roll out Fluent Commerce to its pharmacies and customers in Spain. Our partnership with VISEO has demonstrated exactly what we can do to support businesses with their ecommerce strategies during this global pandemic, giving them the flexibility to adapt and add additional revenue streams, whilst also providing more delivery options to customers,” said Graham Jackson, CEO, Fluent Commerce.
Cofares is a cooperative for the distribution of prescription drugs, over-the-counter products (OTC) and consumer health products, with 100% pharmaceutical capital. It is the leading company in distribution to pharmacies in Spain, with more than 27% market share. Since its foundation in 1944, and therefore celebrating its 75th anniversary, it contributes to the improvement of the Spanish Health System. Over 11,200 pharmacists are partners and more than 4,500 other pharmacies operate as clients. For more information, please visit: www.cofares.es
About VISEO Group
VISEO a global IT consulting firm specialised in assisting its clients with their IT and digital transformation. VISEO uses technology as a powerful lever of transformation and innovation to help its clients take advantage of digital opportunities, address new usages and compete with new players who change the rules of the game. With 2200 employees working on 5 continents, VISEO combines agility and complementarity of its areas of expertise – design of new products and services, digitalisation of business processes, data valuation, digital assets development – to make digital a real level of competitiveness and performance. For more information visit www.viseo.com