The Forrester Wave™: Order Management Systems, Q2 2023

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Top 3 ways to reduce environmental impact from ecommerce orders

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By Margaux Rouart

Jun 16, 2022

Sustainability is more than just another trend. It has become a key factor in how businesses operate. And how consumers choose who they will purchase goods from.

According to a report by Nielsen, 73% of consumers say they will change their consumption habits to reduce their environmental impact. And they expect a sustainable approach from the businesses they purchase from.

The impact of shipping ecommerce orders is visible to consumers. But luckily, it is also an area where you can greatly reduce your impact—and give your customers sustainable choices.

What are the top 3 ways to reduce your impact?

1. Use a mix of carriers

With a multi-carrier model (potentially using a carrier aggregator), you and your customers can prioritize sustainable options, depending on the journey the package has to make – for example to use e-bike carriers in cities, or offering carbon offsetting for international shipping.

2. Ship efficiently

Ship from the closest in-stock location to the customer. That could be a store from which a parcel can be delivered on a bike, or the nearest DC. Minimize split shipments to reduce the number of separate deliveries to a single address.

3. Reduce the number of delivery journeys

Incentivize store pickups and delivery-to-pickup points. Use your store replenishment process to bring ecommerce packages to stores for pickup

To learn more about Fluent Order Management, schedule a demo today. Or get in touch with the Emakina Services team!


Author: Emma Dijkstra, Service Lead – Order Management, Emakina.NL

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