Consumers love the speed of same day delivery. But the price? Not so much. When looking at delivery options, shoppers frequently will choose free delivery over same day delivery. Is there a way to offer shoppers the speed, but at low or no cost?
Buy Online Pickup in Store / Click & Collect
Enter BOPIS / Click & Collect. While the main difference is that goods are not being delivered to the customer’s home, they are typically ready the same day for pickup at a nearby store location. And the best part? It is free for your customer—and less expensive for your business, too.
Why? Many retailers have centralized fulfillment centers. Not every order that is placed makes sense to ship from those locations. Adding on fast delivery, such as same day, is then even more costly. Why not instead offer BOPIS / Click & Collect from your stores? Not only does it lower costs all around, but it helps move inventory and bring the customer into your store. A bonus? This can even lead to unplanned in-store purchases.
Accurate inventory is key
BOPIS / Click & Collect is not possible without showing accurate inventory to your customers. Are you inventory updates happening in near real-time? Is the local in-store availability you’re showing customers truly accurate? Having control over the stock you have Available to Promise is imperative to success. And that means you need an Order Management System up for the task.
To learn more about how Fluent Order Management can help, schedule a demo today.
Author: Angelina Davydova, Order Management Consultant, Emakina.NL
