The Forrester Wave™: Order Management Systems, Q2 2023

See the Results

Don’t let multi-brand
mean multi-headache

By Margaux Rouart

Jan 17, 2023

You’re a multi-brand organization. Maybe you’re even located across different geographies. Different brands mean varying customers and expectations. This can create headaches and challenges—but it doesn’t have to. Let’s take a look at 3 recommendations to enable a better cross-brand experience:

1. Cross-Region Fulfillment

Your UK website receives an order, but it can’t be fulfilled from a UK-based DC or store. Now what? Can you instead have the order sent from a location in France? You can if you are sharing stock and locations across your brands and regions. Add value and convenience for your customers while providing a truly integrated cross-brand experience.

2. Cross Brand Click & Collect / BOPIS

Use all of your stores in your network as pickup locations, regardless of brand. Some customers may live closer to store A, but purchased from brand B. But if you offer them pickup at store A, that increases the likelihood of the customer making an in-store purchase.

3. Cross Brand Returns

Returns are a hassle. Make the experience better for your customers with a cross brand returns experience. If they can return their purchase at any of the stores in your network, this makes for happier customers.

To learn more about how Fluent Order Management can help your multi-brand, multinational organization, schedule a demo today.

Content author: Mauricio Zanotta, Order Management Consultant, Emakina.NL

Multi-Brand / Multi-National Distributed Order Management eBook

Free Download

Add new brands and global region with confidence using Multi-Brand / Multi-National Distributed Order Management.

This site is registered on as a development site. Switch to a production site key to remove this banner.