The Forrester Wave™: Order Management Systems, Q2 2023

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Add new global regions with confidence

The wrong order management system can cripple multinational organizations—How you can scale globally with the right platform

Brand expansion. It’s what every business wants and aspires to do. As you enter new markets, you unlock new growth. Capture market share. And improve profitability.

But many retailers struggle to efficiently manage orders across multiple geographies. This can lead to an increase in operating costs and technical debt. And on the consumer’s side? A poor brand experience, which means customers may not return.

One of the main drivers to accomplishing profitable multinational growth starts with your tech stack. How do you accomplish this? Let’s dive in.

Your order management system can make or break multi-national profit margins

The right order management system (OMS) can be a significant lever for improving your portfolio’s profitability. Your OMS ultimately impacts your customer’s experience and their lifetime value.

Consider the scenario: you are a multinational organization. Each of your regions—and their customers—have very different needs. How can you balance the unique needs of all your regions as well as your internal business demands and goals?

You’re trying to manage multiple geographies are but running into problems

Most retailers managing multiple geographies face unique challenges. Why? Rigid order management systems weren’t designed to support a ‘multi’ organization.

This creates chaos when managing location-specific delivery requirements, carriers, and customer expectations.

You may have different distribution partners for each region. Or you want to test a subset of your products under one market but not another. Or you may need to enable each region to create its own sourcing and fulfillment logic.

And where is your data stored? Often, the data is stuck in legacy systems, such as your ERP. That makes it more complex—not to mention time consuming—to get a full view of inventory across all your locations.

You want to quickly get a near real-time accurate view of your stock. To configure fulfillment logic by region. And to create reusable and customizable templates including rules, processes, and user permissions, so you can roll out new regions faster.

And if you do have the information to make these decisions? Legacy systems often mean it takes ages—and a lot of development resources—to make changes happen. As a result, multinational organizations are missing out on the advantages of being able to rollout new region specific experiences for their customers.

The old way of cobbling together different, clunky systems and slow development timelines will no longer work. The new standard? Using a distributed order management system designed to tackle these challenges.

Using distributed order management as a growth lever

Your technology shouldn’t act as a barrier to multinational growth. It should enable you to accelerate. At scale.

Ecommerce has evolved. As have consumers. Your technology should evolve too. Top retailers know that growth comes in many ways. But when it comes from launching in new regions across the globe, you need to have the right technology in place to reap the benefits.

If your legacy systems are holding you back, a band-aid won’t fix it. Inventory will still be siloed, and internal teams will have to work harder, longer, to achieve results.

With the right distributed order management system in place, it becomes your ‘availability master’. Your single source of truth. And the visibility gained will allow you to unlock new growth opportunities that could not be achieved with your commerce and ERP systems alone.

How Does Fluent Order Management Work?

Fluent Order Management is a powerful, cloud-native platform. Unlike traditional legacy systems, Fluent Order Management is made to fit your omnichannel fulfillment strategy—and not the other way around. With a flexible API-first architecture, you can scale as needed anywhere around the globe, and be confident in your ability to handle new brands.

Don’t let the complexity of multinational growth stop you. Fluent Order Management can be tailored to each region. And with flexible user roles, permissions and virtual catalogs, you can create the structure that fits your business.

And with Fluent Order Management Experience (OMX), it’s even easier. It’s the low-code platform for order management. OMX lets you easily configure and extend both the business logic and the User Experience (UX) using libraries of pre-built rules and components, and SDKs that let you create new ones. Which means it is easy to use, rapid to implement, and seamlessly integrates with other tools. This flexibility enables users to make changes quickly as market conditions ebb and flow.

Another key advantage? Templates to help you accelerate expansion. With Fluent Order Management you can create a reusable set of templates for business rules and processes that serves as the base fulfillment logic for each new region. Even better, it can be modified to meet local requirements. That way you can accelerate rollout and bring on new brands or regions—in a matter of weeks. Now, technology is no longer a barrier to your growth, but an accelerator.


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