Balancing Quality, Delivery, and Customer Experience in Furniture Retail

Amazon reshaped the ecommerce scene, so how can small and mid-sized businesses hold their own against retail giants?

To dive into this topic, we’re joined by Joshua Rich, E-commerce Operations Lead at Freedom Furniture Australia, the country’s top furniture and homewares retailer. Joshua explains why small and mid-sized businesses should focus their energy and budgets on diversifying and making their value proposition out of their last mile instead of fighting the giants. He also unveils the strategies behind their game-changing order management system, designed to optimize inventory and fulfillment processes while balancing cost and customer satisfaction.

We also discuss:

• The impact of the COVID-19 pandemic on the home furnishing industry
• How Freedom Furniture has excelled in delivering exceptional customer experiences by integrating cutting-edge technology and logistics solutions
• The importance of leveraging data analytics to enhance last-mile delivery services
• Why leaning into complexity is key to building successful retail marketplaces