Melbourne, Australia – February 24, 2026 Munro Footwear Group (MFG) has gone live with Fluent Order Management, providing the retailer with advanced inventory management and fulfillment to support over 240 of its stores, digital commerce, and distribution centres.
Implemented in partnership with Amblique, Fluent Order Management will deliver new efficiencies, including a universal view of inventory across all channels and enhanced ship-from-store capability.
MFG is the custodian of some of Australia’s most trusted footwear brands, including household retail brands Williams, Midas, Mathers, and Mountfords and wholesale brands Diana Ferrari, Colorado, Ziera, Bobux, to name a few. Built on a culture of seizing opportunities, MFG is continuously working to deliver unrivalled product ranges and leading omnichannel experiences.
MFG has implemented Fluent Commerce’s Distributed Order Management System as part of the company’s ongoing investment in technology and innovation. This includes the rollout of a new national Point of Sale solution in 2023 and the creation of a state-of-the-art distribution centre in 2022.
MFG will use Fluent Order Management to transform its shipping and inventory management across all brands and channels – enabling online (including marketplace), and endless aisle orders to be fulfilled from a warehouse or any of its stores. Using configurable sourcing rules, MFG can now control order sourcing, enabling them to prioritise fulfillment locations based on metrics such as oldest stock, lowest sell-through rate, or nearest location, maximising efficiency across its supply chain, reducing delivery costs, increasing operational efficiency, and maximising margins. Fluent Order Management will also be used to enhance Click & Collect and offer customer-focused features like stock availability by store, order revisions, and multichannel refunds.
Munro Footwear CEO, Jay Munro, said: “Our investment in this platform is part of our ambitious transformation agenda, which seeks to find efficiencies and enhance the customer experience by drawing on the most innovative technology in the market.”
“Fluent Commerce and Amblique have an excellent reputation for delivering real value to retailers, and we look forward to seeing the benefits this Distributed Order Management System brings,” Munro added.
Amblique CEO, Stephanie Byrne said: “Achieving this go-live with Munro Footwear Group (MFG) marks an exciting milestone in our journey together. Partnering with MFG and Fluent Commerce, we have delivered a robust, innovative solution that enables MFG to provide seamless, customer-focused solutions across all their channels. We are honoured to be part of MFG’s transformation journey alongside Fluent Commerce and look forward to supporting MFG as they continue to set new standards in the retail industry.”
“MFG required a sophisticated platform to support its large network of brands. We believe our Distributed Order Management System will help them to unlock new efficiencies across its entire supply chain and look forward to seeing its impact,” said Graham Jackson, CEO, Fluent Commerce.
Fluent Order Management processes inventory data at an unprecedented scale to provide complete inventory visibility and accuracy. It then helps multi-brand, multi-channel retailers ensure each order is fulfilled in the most profitable way for the business and the most convenient way for the customer. So they can make accurate delivery and pickup promises, and keep them.
About Fluent Commerce
Fluent Commerce is a global software company focused on inventory data management at scale and distributed order management (DOM) for commerce. Both B2C and B2B organizations rely on their cloud native, highly flexible and fully scalable solutions to transform fulfilment complexity into a competitive advantage. Fluent Order Management provides accurate, real-time inventory availability across all locations, order orchestration, fulfilment optimization, fulfilment location management, in-store pick and pack, customer service, and reporting. This enables retailers, brands, and B2B organizations to ensure they never oversell or undersell and to deliver their orders profitably every time.
Fluent Commerce partners with companies like JD Sports, L’Oréal, Prada Group, Aldo Group, LVMH, Freedom, Sephora and T2. Visit fluentcommerce.com for details.
About Amblique
Amblique is a leading Digital Commerce Consultancy focused on Fluent Commerce, Shopify, Salesforce Commerce Cloud (SFCC), and BigCommerce. Amblique provides retail strategy, eCommerce platform implementation, and optimisation services to a broad range of clients in the Asia Pacific region. Established in 1999, Amblique has the benefit of experience having delivered global solutions for clients including Lorna Jane, Rodd & Gunn, T2 Tea, Rebel Sport, Seed Heritage, Michael Hill International and Supercheap Auto. Consistently outperforming market growth rates by 3 times, Amblique clients SELL MORE. www.amblique.com
About Munro Footwear Group
For over 50 years, Munro Footwear Group have been building brands that are relevant today and tomorrow. Starting from a small, family-owned footwear store, they have grown into one of Australia’s leading retailers and wholesalers of footwear, with more than 250 stores and 2000 employees nationwide. More information about the Group can be found at: www.munrofootweargroup.com.au
