Fluent Order Management will enable the harmonization of processes across the Fnac and Darty brands, improve operational agility, and deliver a more seamless customer experience across all sales channels.
Paris, April 21, 2026 – Fluent Commerce announces the deployment by Fnac Darty of Fluent Order Management to optimize and harmonize its order management as part of its transformation. This initiative falls within a broader strategic program to modernize its information system, named “HORIZON”, and supports the execution of its strategic plan Beyond Everyday.
By 2030, Fnac Darty, one of the leaders in specialized retail in Europe, aims to consolidate its omnichannel model, strengthen its positioning in terms of customer experience, and continue the development of its value-added services.
In a context of growing omnichannel usage, Fluent Commerce will provide Fnac Darty with a solution capable of orchestrating and automating the entire order lifecycle, regardless of the sales channels (e-commerce, stores, or marketplaces).
The implementation of a unified Order Management System (OMS), led and executed by VISEO, will make it possible to centralize data and provide a consolidated, real-time view of inventory, product availability, and order status, thereby facilitating decision-making and logistics execution. Thanks to Fluent Commerce’s artificial intelligence capabilities, Fnac Darty will be able to anticipate demand, optimize inventory allocation, and offer more personalized customer journeys across all sales channels. A unified OMS will also serve as an execution foundation to more easily deploy new sales channels, particularly with a view to the development of agentic commerce.
This new solution will also contribute to the convergence of business processes between Fnac and Darty, notably through the harmonization of operational flows.
With Fluent Order Management, Fluent Commerce provides Fnac Darty with a cloud-native, modular, and scalable platform, designed to integrate within its IT ecosystem and support the transformation of its operations. Based on an API-first architecture and configurable business rules, the solution offers the Group the flexibility required to rapidly evolve its processes and deploy new use cases. This approach will enable Fnac Darty to strengthen its agility, progressively modernize its information system, and accelerate its capacity for innovation in support of its omnichannel ambitions.
Olivier Theulle, Chief E-commerce & Digital Officer at Fnac Darty, states:
“Implementing a unified OMS represents an important step in modernizing Fnac Darty’s technology ecosystem. Fluent Order Management will help us define new standards for customer experience, building on increasingly intuitive, personalized, and consistent journeys between digital and physical channels.”
Graham Jackson, CEO of Fluent Commerce, adds:
“What Fnac Darty is building is a blueprint for the future of omnichannel retail in Europe. Unifying Fnac and Darty’s operations across every channel, from e-commerce to stores to marketplaces, is exactly the kind of transformation Fluent Order Management was built for, and we’re proud to be at the heart of their HORIZON program.”
About Fluent Commerce :
Fluent Commerce is a global software company focused on inventory data management at scale and distributed order management (DOM) for commerce. Both B2C and B2B organisations rely on their cloud native, highly flexible and fully scalable solutions to transform fulfilment complexity into a competitive advantage. Fluent Order Management provides accurate, real-time inventory availability across all locations, order orchestration, fulfilment optimisation, fulfilment location management, in-store pick and pack, customer service, and reporting. This enables retailers, brands, and B2B organisations to ensure they never oversell or undersell and to deliver their orders profitably every time.
Fluent Commerce works with organisations such as JD Sports, L’Oréal, Prada Group, Aldo Group, LVMH, Dulux and Kingfisher. For more information visit fluentcommerce.com
About Fnac Darty :
Fnac Darty is a leading European omnichannel retailer and a key player in the sale of consumer electronics, domestic appliances, cultural goods, and leisure products. Present in 15 countries, primarily in France, Italy, Belgium, Portugal, Spain, and Switzerland, the Group employs nearly 30,000 people and operates a multi-format network of close to 1,500 stores, with strong positions online and a growing number of subscribers to its services.
In 2025, the Group reported revenue of more than €10.3 billion. With Beyond Everyday, its strategic plan through 2030, Fnac Darty continues its expansion in Europe and further develops its model based on omnichannel, services, and circularity.
For more information: www.fnacdarty.com
