Nordic home goods brand chooses Fluent Commerce to support its online growth
London, 9th December 2025 – Rusta, a leading player in the Nordic home goods market, has chosen Fluent Commerce’s distributed Order Management System (DOM) to support its online growth.
Historically a Bricks and Mortar retailer with over 220 stores, Rusta created an online offering during Covid-19 to meet changing customer demand and provide smarter fulfilment to service customers as efficiently as possible.
Rusta sells a wide range of home goods, including seasonal products, furnishings, DIY products, and consumables. Fluent Order Management was chosen by Rusta due to its product flexibility, which helped Rusta upscale its business from both a technological and resourcing perspective, while supporting change management.
Fluent Order Management provides stock transparency across all locations, as well as home delivery capabilities, with return to store capabilities now live. Working with Stockholm-based partner Avensia, these new capabilities help Rusta in fulfilling its customer promise.
With e-commerce, including Order Return In Store (ORIS) rolled out in Sweden, Finland, and Norway, Rusta is looking to expand further to Germany, as well as review new capabilities such as local fulfilment together with external parties, as well as Click & Collect.
“We were immediately impressed with Fluent Commerce’s solution,” said Gustav Sjögren, Head of Application and Development at Rusta. “Its smart fulfilment offering is ideally suited to our broad product range – providing the flexibility and scalability we need to grow. We’re confident that this partnership will help us deliver the best possible customer experience.”
“As a leader in the Nordic home goods market, we’re excited to be working with Rusta,” added Thomas Hindré, SVP EMEA Growth at Fluent Commerce. “The rollout has been a huge success, and we’re certain that our work together will help Rusta to achieve its long-term vision to become the leading and most trusted variety hard discount retailer in Europe. We look forward to helping on this journey.”
About Rusta:
Rusta is a leading player in the Nordic home goods market, offering a wide but curated assortment of home and leisure products. With more than 4,500 employees, Rusta is headquartered in Upplands Väsby, Sweden, and has over 220 stores across Sweden, Norway, Finland, and Germany. The store network is complemented by Rusta’s online sales channel, Rusta Online, in Sweden, Norway and Finland
