“Unlocking Black Friday” - Insights from Emma The Sleep Company

Flexibility and agility are more crucial than ever in today’s rapidly changing landscape. As customer preferences continue to evolve, the ability to adapt quickly is the key to success. And this is especially true during peak periods, like the yearly Black Friday and Cyber Monday frenzy.

Listen to MACH Alliance Ambassador Jasmin Guthmann and Andreas Westendoerpf (CTO at Emma – The Sleep Company) as they discuss:

  • The challenges they faced with legacy systems during peak periods
  • Their remarkable journey towards a cutting-edge MACH Architecture
  • How they can now effortlessly navigate high demands thanks to a flexible tech stack
  • Latest Black Friday stats and success stories

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