Click and Collect Starter Guide

Up to 75% of consumers who collect an order in-store will buy another item. But only if they have a good experience. Unfortunately, almost 20% of consumers experience problems when ordering online and picking up at the store. How can you make sure you don’t miss out on those extra sales?

This paper will provide a battle plan on how to make sure your Click and Collect or Buy Online Pickup In-Store (BOPIS) program that increases sales. It includes practical advice on the following topics:

• 10 important Click and Collect considerations
• Store rollout and participation
• Staff requirements and training
• Assortment planning
• Measurement and improvement