PUMA is one of the world’s leading sports brands. It operates in more than 120 countries and employs 20,000 people. One of the key challenges was – aligning global processes while staying flexible enough to meet different local laws and market needs.

To optimize operational efficiency and accelerate their Direct-to-Consumer (DTC) strategy, PUMA needed a solution built for massive scale and ultimate flexibility.

Hear firsthand from André Ortloff, Director of Global E-commerce Technology at PUMA, about:

• Mastering Complexity: How PUMA harmonizes processes across 50+ countries without sacrificing local market requirements.
• The Global OMS Choice: Why PUMA selected Fluent Commerce to unify inventory and optimize the “click-to-delivery” journey.
• The “Speed to Market” Advantage: How PUMA achieved rapid, successive go-lives in diverse markets in record time.
• A Proven Rollout Framework: The phased approach that allowed for a smooth global deployment across South Africa, South America, and Europe.
• Elevating Customer Experience: How the partnership is driving operational excellence and accelerating PUMA’s global DTC growth.

Want to see how PUMA masters global e-commerce complexity? Get access now.