The Forrester Wave™: Order Management Systems, Q2 2023

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Business Transformation Through Customer-Centric Data

Episode 29 | 31 mins

Greg Randall, Managing Director & Senior Digital Strategist at Comma Consulting

In this episode, we are joined by Greg Randall, Managing Director & Senior Digital Strategist at Comma Consulting, the author of ”Improve Customer Experiences to Drive Online and In-Store Sales: The 10 Principles to Achieve Customer Experience Success,” and a seasoned expert who has been contributing to the education of the business community for over two decades. Drawing from his wealth of experience, Greg shares how to approach business transformation strategically, leveraging customer-centric data in decision-making and paving the way for success from a client standpoint.

Tune in as we also discuss:

  • How understanding the consumer journey can provide key insights into the gaps in the online channel
  • The delicate balance between customer needs and business objectives in the ecommerce space
  • Why are most businesses not maximizing the potential of their online channels, and what steps to take to address this issue

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Meet the host

Jamie Cairns is the Chief Strategy Officer at Fluent Commerce. He is responsible for the vision on how the company sets the global standard in inventory and order management.

Jamie, a 20+ year industry veteran, has worked with start-up scale businesses like TimesTen and Arantech and global software organizations such as Tektronix, Oracle, and now Fluent Commerce.


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