The Forrester Wave™: Order Management Systems, Q2 2023

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Fluent Commerce Appoints New APAC Managing Director

SYDNEY, April 12, 2022Fluent Commerce, the leading provider of Distributed Order Management System (DOM), Fluent Order Management, today announces the appointment of Pranatharthi Haran to Managing Director, APAC.

Haran joins Fluent Commerce from SAP where he most recently held the position of Regional Vice President, Customer Experience – responsible for the Midwest region of the United States. As the Managing Director, Haran will lead Sales and Operations for the Asia Pacific region. 

Fluent Commerce is headquartered in Sydney but has growing teams across the globe, including the U.S, Europe, and Asia. The company works with international and local brands such as JD Sports, GrandVision, Aldo, L’Oréal and Ted Baker.

Haran has a breadth of experience in the software industry with leadership roles in Sales and Technical Services. His experience spans 20+ years in leadership roles for companies including SAP, IBM, Cognizant Technology Solutions and Cybernet Software Systems.

At IBM, Haran was Practice Head for the IBM Collaboration brand for 4+ years and held various roles including as Country Sales Leader for Singapore and ASEAN Head for the Portal/Commerce business.

Graham Jackson, CEO at Fluent Commerce, said: “Fluent Commerce’s global footprint continues to grow in line with increasing demand for a modern-day order management offering. Haran’s appointment is critical to supporting our growth across South-East Asia, India, Australia, and New Zealand, and we look forward to welcoming him to the Fluent family.”

Reflecting on his appointment, Haran said: “Fluent Commerce has experienced incredible growth over the past 12 months and I’m excited about the opportunity to help more brands improve their fulfillment strategies, enabling them to respond quickly to the changing environment. As the eCommerce boom continues, it is an exciting time to be joining the team with a firm focus on supporting the needs of its customers.”

Born in the cloud and architected from day one to take advantage of modern-day cloud services, Fluent Order Management has the feature richness of a traditional OMS but with the flexibility of a true SaaS offering. This allows Fluent Commerce to serve a vast array of customers in terms of size, complexity, and industry.

Fluent Order Management provides the tools to connect systems, sync inventory in near real-time, and update fulfillment logic quickly. To find out more about Fluent Order Management and to schedule a demo, visit

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