Fluent Commerce Introduces AI Agent to Make Order Sourcing Logic Easier to Understand, Configure and Optimize
New AI capabilities in Fluent Order Management allow users to interrogate sourcing strategies in natural language, configure logic faster, and apply AI-generated recommendations with human approval
SYDNEY, Australia — June 16, 2026 — Fluent Commerce, the leading provider of distributed Order Management System (OMS) technology, today announced a new AI agent for order sourcing in Fluent Order Management. The agent is designed to make sophisticated sourcing logic easier for business and operations teams to understand, configure and continuously improve.
Order sourcing determines where an order should be fulfilled from across a retailer’s network of distribution centers, stores, suppliers and other fulfillment locations. These decisions can have a significant impact on delivery speed, fulfillment costs, margins, inventory utilization and customer experience.
The new AI agent allows users to interact with their sourcing strategy using natural language. Users can ask questions about how their current sourcing logic works, understand why particular rules and priorities have been configured, and explore how different criteria affect fulfillment decisions.
They can also use natural language to configure or modify sourcing logic, reducing the need to translate business requirements into complex technical rules.
The agent can analyze sourcing strategies and operational data to recommend potential changes. Recommendations remain subject to human-in-the-loop approval, giving users the ability to review and validate proposed changes before the agent automatically updates the sourcing configuration.
“Order sourcing has always been one of the most powerful levers retailers have to balance customer experience, inventory and profitability, but the sophistication of the logic can also make it difficult to understand and optimize,” said Graham Jackson, CEO of Fluent Commerce. “By giving teams an AI agent they can interact with in natural language, we’re making that decision logic much more accessible. The agent can explain what the strategy is doing, help teams configure it, identify opportunities to improve it and, with human approval, put those changes into action.”
Configure sourcing decisions using the factors that matter to the business
Fluent Order Management allows sourcing strategies to incorporate a broad range of business, operational and customer criteria, including:
- Proximity to the customer
- Margin
- Delivery costs
- Location capacity
- Cost per pick
- Carrier cutoff times
- Network availability
- Customer loyalty level
- Store grade
- Customer attributes
- Fulfillment location or node attributes
- Order attributes
- Item attributes
- Inventory attributes
Organizations can combine these criteria with any number of custom customer, location, order, item and inventory attributes to create sourcing strategies tailored to their business model and fulfillment network.
For example, a retailer could prioritize the closest location for high-value loyalty customers, avoid stores approaching their daily fulfillment capacity, account for carrier cutoff times, protect inventory at strategically important stores, or prioritize the option that delivers the strongest margin after fulfillment costs.
From understanding to continuous optimization
The AI agent extends Fluent Commerce’s approach to order orchestration by helping users move from simply configuring sourcing strategies to continually interrogating and improving them.
Teams can use the agent to:
- Ask in natural language how an existing sourcing strategy works.
- Understand which criteria are influencing sourcing decisions.
- Create or modify sourcing logic using conversational instructions.
- Identify opportunities to improve sourcing outcomes.
- Receive AI-generated recommendations for changes.
- Review recommended changes before they are implemented.
- Allow approved recommendations to automatically update sourcing logic.
The human-in-the-loop model is designed to combine the speed and analytical capability of AI with the governance required for decisions that directly affect customers, inventory and fulfillment operations.
The new AI agent is part of Fluent Commerce’s broader investment in applying AI to the real-time data and decision-making capabilities of Fluent Order Management, helping retailers make fulfillment operations more adaptive while retaining control over the policies that govern every order.