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Brand Storytelling: Capture Potential and Optimize Growth

An unlikely characteristic has begun to determine whether a brand wins or falters: storytelling. Businesses that are able to leverage psychology to engage with their audience in a relatable manner are seeing success with the evidence shown in creating customer lifetime value and brand loyalty.

Justin Racine

Guest Justin Racine Principal, Unified Commerce Strategy at Perficient

In this episode, we speak with Justin Racine from Perficient, who is Principal, Unified Commerce Strategy. He delves into the importance of building a relatable brand that customers enjoy engaging with, and how you can do this across digital and physical mediums.

Join us as we discuss:

  • Leveraging personalization and conversations with consumers
  • How brands can blend digital and physical retail masterfully
  • The power of user-generated content

Let's chat

Thirty minutes. Your actual order flow.

No slide deck. (Unless you want one.) Tell us what you are working on and we will find a time that suits you.

Talk to us

Thirty minutes, one engineer.