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Business Transformation Through Customer-Centric Data

Jamie Cairns Host 31 min listen

Greg Randall

Guest Greg Randall Managing Director & Senior Digital Strategist at Comma Consulting

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In this episode, we are joined by Greg Randall, Managing Director & Senior Digital Strategist at Comma Consulting, the author of ”Improve Customer Experiences to Drive Online and In-Store Sales: The 10 Principles to Achieve Customer Experience Success,” and a seasoned expert who has been contributing to the education of the business community for over two decades. Drawing from his wealth of experience, Greg shares how to approach business transformation strategically, leveraging customer-centric data in decision-making and paving the way for success from a client standpoint.

Tune in as we also discuss:

  • How understanding the consumer journey can provide key insights into the gaps in the online channel
  • The delicate balance between customer needs and business objectives in the ecommerce space
  • Why are most businesses not maximizing the potential of their online channels, and what steps to take to address this issue

More great reading

Episode 36 AI, OMS, and the Future of Supply Chain In this episode, Jamie speaks with Kevin Bube, Vice President, Technology at enVista, about how companies are rethinking digital transformation with a more agile, strategy-first mindset.… Episode 35 DIY Retail: Navigating Challenges in Fulfillment and Customer Experience In this episode, Jamie speaks with Myles Bunbury, Vice President of Consumer Solutions at Intellias, about the challenges DIY retailers face today. DIY customers expect fast delivery—and… Episode 34 Growing Smart (and Fast) in Retail In this episode, we are joined by Patrick Lagace, Senior Director of Information Technology at Psycho Bunny. With three decades of experience in the retail industry, he has been instrumental in driving digital transformation at his company.

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Customer story How they stopped guessing One retailer, one promise date, and the inventory maths behind it. Resources Is your legacy OMS hurting your legacy? The questions worth asking before you replace anything. Partners Who implements this The people who have done it before, and where they work.