The Forrester Wave™: Order Management Systems, Q2 2023

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Munro Footwear Group picks Fluent Order Management for Unified Inventory

Australian footwear company to put in place new distributed Order Management System from Fluent Commerce

Munro Footwear Group (MFG) has chosen Fluent Order Management to deliver new efficiencies by providing a unified view of inventory across its 250+ stores and distribution centres.

From heritage labels to cutting-edge newcomers, MFG is the custodian of some of Australia’s and New Zealand’s most trusted footwear brands, including household retail stores Williams, Midas, Mathers and Mountfords to wholesale brands Diana Ferrari, Colorado, Ziera, Bobux and many more. Built on a culture of seizing opportunities, MFG is continuously working to deliver unrivalled product ranges and leading omnichannel experiences.  

MFG’s decision to implement a new OMS is part of the company’s ongoing investment in technology and innovation. This includes the rollout of a new national Point of Sale solution in 2023 and the creation of a state-of-the-art distribution centre in 2022.

Munro Footwear Group Co-CEO, Marcus Bartlett said, “To achieve our ambitious transformation agenda, we need to put in place the best systems and processes, and Fluent Commerce has an excellent reputation for delivering real value to retailers all over the world”. 

Fluent Commerce will team up once again with Amblique, a top ecommerce and digital consulting company in Australia. They will introduce the new technology to over 100 MFG brands by May 2024.

“We look forward to partnering with them and Amblique to deliver this milestone project for MFG,” Bartlett adds.

At go live, MFG will have visibility of where stock is at all times, across all brands, both in-store and online. This will unlock seamless omnichannel fulfilment and manage the complexity inherent in cross-brand fulfilment. 

“I am pleased that an iconic Australian retail company like MFG has chosen Fluent Order Management,” said Graham Jackson, CEO, Fluent Commerce. “Fluent Commerce has a reputation for delivering tangible value to retailers around the world. This sophisticated technology will help MFG unlock efficiencies across its entire supply chain,” Jackson adds.

Fluent Order Management processes inventory data at unprecedented levels to provide complete inventory visibility and accuracy. It then helps retailers to ensure each order is fulfilled in the most profitable way for the business and the most convenient way for the customer.

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