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LiveArea Partners with Fluent Commerce for Omnichannel Offering

Partnership to power omnichannel customer experience through commerce strategy, creative, marketing, and order management

London, UK – 13 November 2019 LiveArea, a leading global commerce services provider and business unit of PFSweb (NASDAQ: PFSW) and Fluent Commerce, a smart order management platform have announced a partnership.

This announcement marks the collaboration of a long-term relationship between the two companies, with the aim to enhance omnichannel customer experience through leading commerce strategy, creative, marketing, and technology, and an order management system built for the modern age.

Fluent Commerce provides a flexible order management platform that can be customized to fit retailers’ omnichannel strategies. It allows retailers to achieve a single view of stock and orders across all channels and provide customers with more convenient delivery and collection options to deliver a seamless omnichannel experience.

“This collaboration combines market-leading order management technology with our commerce, creative, and UX expertise to deliver a truly omnichannel experience for retail customers,” said Paul Lynch, Area Vice President and Managing Director, LiveArea EMEA. “We are extremely excited to be working with Fluent Commerce, and our partnership promises to deliver a cost-effective, modern, and quick-to-market order management platform for brands striving to improve their customer experience through fulfilment.”

“LiveArea is a recognisable name in the commerce space, with impressive expertise and experience with big global brands that make this such an exciting and productive partnership,” said Rob Shaw, Fluent Commerce Managing Director EMEA. “Our relationship provides retailers with a full omnichannel commerce offering. For customers, this means receiving orders faster and ordering through their preferred channel, while for retailers it means increased sales, reduced fulfilment costs and improved customer retention.”

Fluent Commerce is a cloud-native distributed order management solution provider, focused on helping omnichannel retailers offer a unified commerce experience. The company’s technology suite includes software for in-store tooling, inventory and location management, customer service, fulfilment optimization, and reporting. The solution integrates physical warehouse and stores inventory with online stores, optimizing delivery options for shoppers and providing tools that can help associates manage orders and track inventory. Retailers have full visibility and control over orders, fulfilment and returns, and can track them with orchestrated business rules.

About Fluent Commerce

Fluent Commerce is a cloud software company focused on smart order management for omnichannel merchants. The Fluent Order Management Cloud Platform is cloud-native, fully managed and code-free. It includes the essential components for unified commerce: Distributed order management, in-store tooling, inventory & location management, customer service, fulfilment optimization and reporting. This enables retailers and brands to rapidly drive up revenue, drive down costs, and win the convenience battle.

Fluent Commerce works with global and regional brands such as JD Sports, Samsung, Australia Post, eBay, Woolworths, Target and French Connection.

About LiveArea

LiveArea is an award-winning global commerce services provider. Our comprehensive portfolio of capabilities combines consulting, strategy, design/UX, technology, and digital marketing to bring commerce to life. For more than a decade, emerging businesses, and leading brands – including 30+ retailers ranked among the current Internet Retailer 500 – have turned to LiveArea to grow and transform their B2C and B2B commerce channels. As a PFSweb business unit, LiveArea has offices in Dallas, Seattle, New York City, Raleigh, London, Sofia, and Bangalore. For more information, visit


About PFSweb, Inc.

PFSweb (NASDAQ: PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units –

LiveArea for strategy consulting, creative design, digital marketing, and web development services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services – they provide solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, ASICS, PANDORA, Ralph Lauren, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, please visit

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