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Scaling Creativity in Marketing: Part 1

It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.

Jamie Cairns Host 28 min listen

Jasmin Guthmann

Guest Jasmin Guthmann Head of Corporate Communication at ContentStack

Listen on Apple Podcasts Listen on Spotify

In this episode, Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:

  • Creating efficient processes for marketing
  • Learning from failure
  • Diversity in the industry
  • Women in MACH

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Customer story How they stopped guessing One retailer, one promise date, and the inventory maths behind it. Resources Is your legacy OMS hurting your legacy? The questions worth asking before you replace anything. Partners Who implements this The people who have done it before, and where they work.