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Redefining Customer Centricity in Modern Marketing

Many brands frequently discuss customer centricity, but do they genuinely understand its essence?

Jamie Cairns Host 26 min listen

Carla Kromberg

Guest Carla Kromberg Senior Marketing Manager, DACH Region at Fluent Commerce

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In today’s episode, we are joined by Carla Kromberg, Senior Marketing Manager, DACH Region at Fluent Commerce. With extensive experience in client-side marketing, Carla shares how bringing all employees closer to the company’s clients can foster a sense of trust, ultimately leading to successful customer-centric brands.

We also discuss:

  • Why investment priorities need to shift from customer-facing elements to building a comprehensive customer experience, including backend improvements
  • The importance of a diversified marketing skillset that facilitates cross-functional work within organizations
  • Carla’s approach to managing resources for advertising campaigns and the common mistakes made before launching an ad

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Customer story How they stopped guessing One retailer, one promise date, and the inventory maths behind it. Resources Is your legacy OMS hurting your legacy? The questions worth asking before you replace anything. Partners Who implements this The people who have done it before, and where they work.