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Order ManagementOrchestrate every order across channels, stores and warehouses. IntegrationsConnect Fluent to the systems you already run. We build and maintain them. Innovation & AIAI decisioning, LLM sales channels and what ships next.

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What we have learned building order management for retailers who cannot afford to guess. Written by the people who build it.

AI & ML How can an Order Management System (OMS) support your AI strategy? We’re past the initial buzz about AI. It’s time to get to work. First, you need to identify the use cases that make sense for AI.… 7 min read Case Studies Expert Q&A: Primark’s Digital Transformation Tell us a little bit about your role and Primark? My name is Peter Robinson, Head of Channels Transformation and Strategy, at Primark. I deliver digital… 6 min read Inventory Availability Your Secret Weapon to Maximizing Inventory & Profits Is your inventory costing you money—when it should be making you money? If it’s not being surfaced as inventory that your customer can purchase, then you’re… 4 min read Inventory Availability 4 Ways to Get More Out of Your Current Inventory Your inventory is your biggest asset. But also your biggest liability. Why? If you’re not selling all of your inventory, you’re losing profits. So how can… 4 min read Vendor Selection Fluent Commerce named a Leader in The Forrester Wave™: Order Management Systems, Q1 2025 As digital commerce grows, so does the chaos of keeping up with inventory and orders. Retailers are under pressure to deliver seamless experiences across a web… 2 min read Customer Experience Buyer’s Remorse Periods in Ecommerce: How Long Should They Be? Ever clicked ‘pay now’ (or confirm order) and suddenly had second thoughts? Or realized you made a mistake? So you quickly go and try to cancel… 6 min read Vendor Selection 5 Scalability Metrics That Matter for Order Management Systems (Every Second) What’s one of the scariest things when you buy new software? Especially transactional software as a high-growth or enterprise business? Knowing if it can scale. How… 7 min read AI & ML Revolutionizing Elegance: The Unprecedented Impact of AI on Luxury Retail Experiences Luxury products have long held a timeless, classic energy in culture. But with the rise of artificial intelligence (AI), the luxury industry must also evolve. Futuristic,… 8 min read Inventory Availability Ecommerce: 24 Promises in Under 500ms on Your PLP (No Cached Data Required) The battle for the buyer starts long before checkout. And every step in the journey counts. You can’t wait until the end. Customers want to know… 5 min read Store Fulfillment Make Your Stores Essential to Your Delivery Network with Store Fulfillment Today’s customers—conditioned by Amazon’s two-day Prime delivery—expect faster fulfillment. But unless you have a distribution center (DC) near your customers’ homes the cost can be high.… 3 min read

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Thirty minutes. Your actual order flow.

No slide deck. (Unless you want one.) Tell us what you are working on and we will find a time that suits you.

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Thirty minutes, one engineer.

Customer story How they stopped guessing One retailer, one promise date, and the inventory maths behind it. Resources Is your legacy OMS hurting your legacy? The questions worth asking before you replace anything. Partners Who implements this The people who have done it before, and where they work.