Every order. Every agent.
All on the same frequency.
Command the full order lifecycle with pinpoint precision. Inventory availability. Agent orchestration. Order fulfillment. Customer service. Returns. Post-purchase. All of it flows like a dream with Fluent Order Management.
Meet the OMS that fulfills your dreams.
You know what an OMS should do. You’ve just never seen one do it this well:
Real-time inventory availability
See what’s in stock in 10ms. See every item on the page in less than 300ms. The quicker you surface what’s available, the more likely you show up in LLM shopping results.
Analytics
Every decision, every promise, every exception — measured. Ask what happened to one order, or to a whole peak week.
Store experience
Ship from store, click and collect, kerbside. Your associates get one screen, and it tells them the truth.
Order orchestration
Every order, every channel, one set of rules. Write the logic once and Fluent runs it everywhere.
Returns & exchanges
A return is a second chance to sell. Handle it in store, in transit or online — without the spreadsheet.
Customer service
Your service team sees the same truth the platform acted on, so the answer never depends on who picks up.
Delivery promises
Promise what you can actually deliver, then deliver it. Every date is calculated, never guessed.
A platform so flexible, not even
Elon Musk can outgrow it.
Fluent Order Management is not your average OMS. This is where smart meets flexible, and fast. We’re an API-first, event-driven platform that gives your teams complete control over how inventory data, sourcing logic, order workflows and fulfillment decisions move through the business.
Connect
Systems with Fluent Connect. Use AI to build integrations 8x faster and reduce overall project costs by 50%. Without having to absorb the time and cost of slow, expensive change.
Configure
Around the way your business actually works. Unique use case? Capability that doesn’t exist yet? Never take no for an answer.
Extend
Workflows and build new features with Claude. Get the freedom to evolve beyond what comes out of the box.
Release
Autonomously, controlling the full process in a safe, secure environment with zero downtime. One of our customers releases 60 times a year while managing peak day traffic. All with zero interruption.
Leverage
Real-time order and inventory data to make AI work. This helps people and AI agents answer order inquiries faster. It also gives LLM shopping experiences accurate stock and availability data to surface your brand and drive sales.
Turns out, you can make
everybody happy.
Your business teams gain visibility. Your technical teams gain freedom. So, don’t be surprised when they start working in harmony and moving twice as fast.
For business teams
See what’s happening across inventory, orders, fulfillment and customer service. Improve decisions, monitor performance and adapt operations with greater confidence.
For technical teams
Build without bottlenecks. Implement, configure and extend independently with APIs, event-driven architecture, developer tooling and flexible orchestration logic.
Fulfill millions of orders in thousands of ways.
Simplify complex commerce across brands, regions, channels, fulfillment models, industries and every other strange situation your customers dream up.
All the growing. None of the pains.
One customer. 10+ brands. 49+ countries.
“We roll out new brands in 5 weeks… we now have a scalable system which will support our growth, and the flexibility to play the curve ball, wherever it may come from next.” — CTO, JD Sports
Multi-Brand
Bring on new brands faster, whether they work together or operate independently.
Multi-National
Expand into new cities, countries and continents. Never let borders stand in your way.
Mergers & Acquisitions
Bring new businesses into the fold, whether they’re core to your organization, or night-and-day different.
Sell anywhere. Fulfill anything.
You never know where (or when) customers will buy. But you can still make the best sourcing decisions. Saving more time. Netting more profit.
New Shopping Channels
Add web, mobile, social, live shopping, conversational commerce, voice, B2B portals and whatever comes next.
New Marketplaces
Sell across Amazon, Zalando, eBay, Walmart, Temu, AliExpress and more.
New Locations
Turn warehouses, stores, 3PLs and other locations into one connected fulfillment network.
We specialize in
your specialty.
Whatever you sell, we’ve helped fulfill it before. We’ve completed 150+ implementations without a single failure. They all went live in 8 weeks (or less).
- DTC Brands
- Apparel
- Automotive spare parts
- Distribution
- Grocery
- Hardware & DIY
- Beauty
- Sporting goods
Quiet the noise.
Amplify the signal.
Every order creates a chain reaction.
Inventory has to be accurate. Promises have to be achievable. Fulfillment has to be profitable. Stores have to execute. Service teams have to respond. Returns have to flow back through the business. Data has to stay connected. Customers have to stay confident.
Fluent Order Management brings the full lifecycle into harmony.
Give it a whirlWe love good questions. We loathe bad answers.
Will this replace my ERP?
No. Fluent decides where orders go; your ERP stays the system of record. We read from it and write back to it, and Fluent Connect owns that link so your team does not have to.
How long until we are live?
First capability in weeks, not quarters. You prove one module in production, then turn on the next. We have done this 150+ times, so the sequencing is not guesswork.
What happens on our peak day?
The same thing that happens on a Tuesday. Availability and orchestration scale independently, so a surge in traffic does not slow the decisions behind it.
Can we keep our own routing rules?
Yes, and you can change them yourself. Rules are configuration, not a release. If a rule fires, you can see which one, in which node, for which order.
Is it secure enough for our auditors?
SOC 2 certified, and built for the compliance complexities that vary by region. Your auditors get the trail; you get to stop assembling it by hand.
What about AI — is it just a chatbot?
The AI is the decision engine, not a wrapper. It weighs the routes for every order. Separately, we play nice with LLMs, so you can sell through ChatGPT or Gemini and build with Claude.