Fluent Commerce

Every order. Every agent. All on the same frequency.

Command the full order lifecycle with pinpoint precision. Inventory availability. Agent orchestration. Order fulfillment. Customer service. Returns. Post-purchase. All of it flows like a dream with Fluent Order Management.

Meet the OMS that fulfills your dreams.

You know what an OMS should do. You’ve just never seen one do it this well:

Real-Time Inventory Availability

See what’s in stock in 10ms. See every item on the page in less than 300ms. The quicker you surface what’s available, the more likely you show up in LLM shopping results.

Real-Time Inventory Availability

Analytics

Store Experience

Order Orchestration

Returns & Exchanges

Customer Service

Delivery Promises

A platform so flexible, not even Elon Musk can outgrow it.

Fluent Order Management is not your average OMS. This is where smart meets flexible, and fast. We’re an API-first, event-driven platform that gives your teams complete control over how inventory data, sourcing logic, order workflows and fulfillment decisions move through the business.

Connect systems with Fluent Connect. Use AI to build integrations 8x faster and reduce overall project costs by 50%. Without having to absorb the time and cost of slow, expensive change.

Configure around the way your business actually works. Unique use case? Capability that doesn’t exist yet? Never take no for an answer.

Extend workflows and build new features with Claude. Get the freedom to evolve beyond what comes out of the box.

Release autonomously, controlling the full end-to-end process in a safe, secure environment. All with zero downtime. One of our customers releases 60 times a year while managing 100k orders a day. All with zero interruption.

Leverage real-time order and inventory data to make AI work. This helps people and AI agents answer order inquiries faster. It also gives LLM shopping experiences accurate stock and availability data to surface your brand and drive sales.

Turns out, you can make everybody happy.

Your business teams gain visibility. Your technical teams gain freedom. So, don’t be surprised when they start working in harmony and moving twice as fast.

A

For business teams

See what’s happening across inventory, orders, fulfillment and customer service. Improve decisions, monitor performance and adapt operations with greater confidence.

B

For technical teams

Build without bottlenecks. Implement, configure and extend independently with APIs, event-driven architecture, developer tooling and flexible orchestration logic.

Fulfill millions of orders in thousands of ways.

Simplify complex commerce across brands, regions, channels, fulfillment models, industries and every other strange situation your customers dream up.

All the growing. None of the pains.

One customer. 10+ brands. 49+ countries.

“We roll out new brands in 5 weeks… we now have a scalable system which will support our growth, and the flexibility to play the curve ball, wherever it may come from next.” — CTO, JD Sports

Multi-Brand

Bring on new brands faster, whether they work together or operate independently.

Multi-National

Expand into new cities, countries and continents. Never let borders stand in your way.

Mergers & Acquisitions

Bring new businesses into the fold, whether they’re core to your organization, or night-and-day different.

Sell anywhere. Fulfill anything.

You never know where (or when) customers will buy. But you can still make the best sourcing decisions. Saving more time. Netting more profit.

New Shopping Channels

Add web, mobile, social, live shopping, conversational commerce, voice, B2B portals and whatever comes next.

New Marketplaces

Sell across Amazon, Zalando, eBay, Walmart, Temu, AliExpress and more.

New Locations

Turn warehouses, stores, 3PLs and other locations into one connected fulfillment network.

We specialize in your specialty.

Whatever you sell, we’ve helped fulfill it before. We’ve completed 150+ implementations without a single failure. They all went live in 8 weeks (or less).

  • DTC Brands
  • Apparel
  • Automotive Spare Parts
  • Distributors
  • DIY
  • Sports and Outdoors
  • Cosmetics and Beauty
  • Department Stores
  • Electronics
  • Food and Beverage
  • Furniture
  • Homeware and Appliances
  • Medical Devices
  • Scientific and Specialty Equipment
  • Watches and Jewelry
  • Mass Merchants

Quiet the noise. Amplify the signal.

Every order creates a chain reaction.

Inventory has to be accurate. Promises have to be achievable. Fulfillment has to be profitable. Stores have to execute. Service teams have to respond. Returns have to flow back through the business. Data has to stay connected. Customers have to stay confident.

Fluent Order Management brings the full lifecycle into harmony.

We love good questions. We loathe bad answers.

How can I be sure Fluent Order Management will grow with my business?

Because Fluent Order Management helps teams connect, configure and extend the platform as commerce changes. That means, instead of forcing new ideas through rigid workflows, your team can adapt around the way your business actually works.

In other words, you can support emerging needs across integrations. Agentic commerce. Enterprise AI. Developer tooling. Custom UI components. Fulfillment logic. And partner (or customer) co-innovation.

What about exceptions and edge cases?

Teams can easily define the logic behind how orders move, route, split, source and fulfill. So when exceptions come up, teams can manage them through configurable workflows instead of manual workarounds. Piece of cake.

Do my business teams need to wrangle a developer every time they want to make a change?

Surprisingly, no.

Fluent gives business teams tools to monitor performance, adjust operations and act with greater visibility. Technical teams still have the freedom to extend deeper logic, integrations and workflows when needed.

Can I add new capabilities without disrupting business as usual?

Of course.

Teams can build, test and extend new capabilities around existing workflows, systems and fulfillment models.

That means they now have room to innovate. Without forcing every new idea through a rigid OMS structure.

What exactly happens after an order is placed?

Fluent Commerce helps teams manage the order beyond checkout, including fulfillment, service, returns, exchanges and post-purchase updates.

That gives your business more control over the moments that happen after the customer clicks buy. You know, when those promises actually have to be kept.