Generative AI vs. Predictive AI

The Artificial Intelligence (AI) landscape is changing rapidly. Yet most of the hype is around Generative AI for ‘front end interaction’ use cases. But what about Predictive AI and Machine Learning (ML) for ‘back end operational’ use cases? Like short term demand sensing and optimizing sourcing logic. The kind that can prevent lost sales and increase margins. What’s happening in that space?

In Q4, 2023, Fluent Commerce commissioned a survey of 150 U.S. direct to consumer brands and retailers to find out. Specifically, it sought to understand what they saw as the biggest opportunities, and challenges, and assess the state of operational AI/ML readiness.

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