More and more retailers and brands are expanding where they sell. Not just within their home countries, but across borders as well.
There are many variables when entering new markets—you must adjust your operations and processes while also taking cultural norms into consideration.
So what considerations are there when looking to expand into Switzerland?
Watch our Quickfire Q&A video with Thierry Willer, MD of Emakina CH, who explains key factors to successfully launch into the Swiss market.