Click and Collect Starter Guide

How to avoid the perils of a poor Click and Collect experience

A battle plan to help you maximize the return on your Click and Collect program.

Up to 75% of consumers who collect an order in-store will buy another item. But only if they have a good experience. Unfortunately, almost 20% of consumers experience problems when ordering online and picking up at the store. How can you make sure you don’t miss out on those extra sales?

This paper will provide a battle plan on how to make sure your Click and Collect or Buy Online Pickup In-Store (BOPIS) program that increases sales. It includes practical advice on the following topics:

  • 10 important Click and Collect considerations
  • Store rollout and participation
  • Staff requirements and training
  • Assortment planning
  • Measurement and improvement

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